If you’re still paying for premium pay-TV via satellite or cable you’re paying too much.
Switching away from Sky TV, Virgin Media or EE TV to streaming alternatives can save you £100s of pounds – and you can still keep the exact same channels.
You’ll also get the added flexibility of choosing what you want to pay for and when. And you can even keep recording most channels if you want.
In this article I’ve shared why you shouldn’t be worried about ditching Sky, and how to watch the alternatives (such as NOW TV) on your TV.
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How much Sky TV costs
Sky TV isn’t cheap. The Sky Ultimate package costs £22 a month for new customers and could go up to a massive £52 a month if you add in Sports and Cinema, coming in at £624 a year. This is on a 24-month contract, where prices will likely go up each April.
You might even be paying another £35 a month if you add on things like Kids channels, UHD viewing and multiroom. That’s potentially £87 a month and £1,044 a year.
But that’s for newbies… existing customers paying full price will see a huge increase. Ultimate, Cinema and Sports will add up to £89 a month (£1,068 a year), and with the extras it’s £124 a month (£1,488 a year).
The new Sky Essentials plan would save some money each month, though you’d only get Sky Atlantic, Netflix and Discovery+, losing all the other Sky-only channels.
It’s also important to note that Sky is pushing new customers and many older ones over to Sky Stream, which does not include a box for recordings.
I’ve also not included broadband costs here as you can easily shop around for deals elsewhere – there’s no need to get it direct from Sky or Virgin.
Initial price per month | Full price per month | |
Basic package | ||
Sky Essential (inc Netflix w/ Ads) | £15* | £21 |
Sky Ultimate (inc Netflix w/ Ads) | £22* | £35 |
Add-ons | ||
Sky Sports | £20* | £33 |
Sky Cinema (incl Paramount+ w/ Ads) | £10* | £16 |
Sky Kids | £8 | £8 |
Sky UD Ultra | £6 | £6 |
Sky Whole Home (1 device) | £15 | £15 |
Skip ads | £6 | £6 |
Of course, being a savvy bunch you probably don’t pay full price. These companies are notoriously easy to haggle with and freebies are often thrown in – especially if you bundle your TV packages with your broadband and even your mobile phone.
So I think we can assume you’re paying something similar to what new customers get – though to do so would tie you in to more long contracts.
But even then that’s too much. It’s possible to get all the channels you want to watch, alongside other services, for far less by ditching the long pay TV contracts. I think you could be saving between at least £200 and £430 a year, ore if you’re paying Sky’s full price.
Cancelling Sky TV
Make sure you are out of contract. It could be that you have different dates for TV and other bundled packages such as broadband or phones. If so, make sure you know what the effect of cancelling your TV could have on the price of those services.
If you have any time left to run you’ll be charged an early exit fee, which will pretty much be all the money you owe until that contract is due to end.
If you’re not out of contract for a while, make a note in your diary a month before it’s due to end to start the cancellation process in motion.
When you’re ready to cancel, you can phone Sky or use a live chat function. To leave Sky TV you need to give 31 days notice, so you’ll still pay for a month (and receive the channels) in that time.
When the service ends you’ll need to return your Sky Q or Sky Stream equipment – so you won’t be able to keep using them for other services.
How to watch free channels (including BBC, C4 & more)
The most watched TV channels are BBC, ITV and Channel 4. These are all available via Freeview. For free. And there are plenty more, including U&Dave, Dmax, Really, Food Network, HGTV, Quest and Yesterday.
Importantly you don’t need Sky to watch these. Most can get these by connecting their TV to an external aerial. If you don’t have one you can try indoor aerials which might work. Or, something called Freesat will connect to your satellite dish. You may need a separate box to connect.
And you can of course catch them live or on catch up via streaming apps on your TV such as BBC iPlayer, Channel4+, ITVx, Freeview Play and so on.
For a more traditional programme guide (EPG) experience when live viewing these channels, check out the live tab on devices like Amazon’s Fire TV (you’ll still actually watch in each broadcasters’ own app).
If you’re happy to focus mainly on these channels then you’re saving a grand a year, if not more.
How to record without Sky or Virgin
The downside with moving away from traditional Sky or Virgin (though not Sky Glass or Sky Stream) is you lose your recording box.
If that’s essential to your viewing, you can buy a Freeview or Freesat box to record Freeview channels. This can cost between £165 (like the Manhattan T4-R) and £250. Sounds like a lot, but if that was to last you for four years (which it really should, if not longer), that £165 costs you £41 a year. Even when you factor that in, you’re still saving money versus Sky or Virgin.
Though I’d challenge you whether you actually need this feature. If you already watch most things on catch-up you can probably do without a box.
Even if you really hate adverts on the likes of Channel 4 or ITV, you can pay £3.99 and £5.99 a month respectively for their ad-free streaming services. Do this as and when there’s something you want to watch (rather than every month), it’ll be cheaper than buying a new box.
How to watch major Sky channels elsewhere
There are actually only a handful of channels not available to watch via Freeview. These are mainly the Sky channels (eg Max, Atlantic, Comedy, Witness etc) and a few others such as U&Gold, Discovery and Nat Geo. But even these can be watched without Sky or Virgin and at a far lower price.
NOW (formally NOW TV) is the main player here. It’s actually owned by Sky and allows you to watch most of the above channels and more via your broadband connection. There are also options for Sky Cinema, Sports and Hayu (reality). I’ve written in more detail about NOW TV in my review here.
The main differences to Sky’s packages are Entertainment includes Kids, while Cinema does not have Paramount+. You also have one add-on bundle with NOW to cover advert skipping, better quality picture and sound and multi-room.
The great thing is you’ll be paying on a monthly basis rather than on a long contract so you can ditch it at anytime, though some offers do require a minimum term. You can also bring the prices down even more if you cancel each month. Doing this usually results in a lower price offered.
Full price per month | Typical new customer offer | Typical cancellation offer | |
Entertainment | £9.99 | £6.99* | £2.99-£4.99 |
Sports | £34.99 | £26** | £20-£25 |
Cinema | £9.99 | £2.99-£4.99 | |
Hayu | £4.99 | ||
Add on | |||
Boost (HD, no ads and 2 x streams) | £6 | ||
Boost Ultra (4k, no ads and 4 x streams) | £9 | £6 |





Sky vs NOW: price difference
If you’re looking at Sky Stream vs NOW, price wise, it’s most fair to compare exact like for like.
If you got Entertainment, Sports, Cinema and Boost a full price from NOW it’d add up to £59.97. Along with Netflix with Adverts, Paramount+ with Adverts and Discovery+, you’d pay another £14.96. That’s a total of £74.94 a month, or £899.28.
Full price for these via Sky – so Ultimate (with Netflix and Discovery+), Sports, Cinema (with Paramount+), Kids, Multi-room, Ad skipping and Ultra HD – would total £1,488 a year. So that’s £489 more expensive.
A reduced Sky price, based on new customers, for the same package, adds up to £1,044 a year, a still significant £145 extra.
However, remember you don’t need and probably don’t want all the extras all the time.
Cut down to just NOW Entertainment and Boost (so you can skip ads and stream on more than one device) and Netflix with Ads you’re paying £21.97 a month versus £34 as a new Sky customer or £47 as an existing one. And that doesn’t include being able to watch it it more than one room or Kids channels.
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How to watch other channels from Sky
The other major mainstream channels you might want to keep that aren’t on Freeview or NOW TV are probably Discovery and TLC. Both are available from Discovery+ (£3.99 a month) or as an Amazon channel (you’ll also need Prime).
TNT Sport is also available as a monthly pass at £30.99 a month. That might be more than what you pay for the channels elsewhere, but combining it with the other savings should bring the overall cost down.
Indian channels such as are also available to stream, with Zee TV costing £4.99 a month and Hotstar (including UtSav) at £5.99.
How to watch other streaming services
Lots of Sky customers think they’re getting free Netflix with Sky. You aren’t. Though the recent Netflix price increase will mean you’re getting a slight discount right now, it’s not much. And since you’re on an 18-month contract you don’t have the choice whether you keep it or not. It’s far better to pay separately.
You can add other streaming services to your Sky or Virgin accounts, but these can all be paid for externally. THis is often better as you aren’t tied into the contracts and are often for less money.
The key exception is Sky Cinema customers via Sky get Paramount+ with Adverts for free. Since there’s not a huge amount on there I’d say you’d be better off paying for it every now and again direct with Paramount when there’s something you really want to watch, rather than sticking with Sky Cinema.
When Sky or Virgin might be better value
There are a few exceptions though when paying for TV via Sky or Virgin could work out either better value or just a better user experience.
If you watch a lot of sport
Though occasional viewers can get a day pass for Sky Sports on NOW TV, the month pass comes in at £34.99. There are often deals that bring the price down to around £25 for a month, sometimes £20.
But if you know you are going to want and watch the main sports channels every week AND you want to just Sky Atlantic and Netflix with Adverts via the Sky Essentials package, you might be better off with Sky or Virgin.
The cost for Sky Essentials (£15 a month as a new customer) and Sports (£20 as a new customer) would add up to £35 a month.
However, don’t forget you are tied into an 18-month contract.
If you don’t have great broadband
On-demand streaming does require decent broadband, so you will probably want to look at upgrading to fibre if you don’t already have it. If that’s not possible – especially in rural areas – then you might need to stick with Sky (not Sky Stream) or Virgin Media for your TV.