Get Sky Atlantic, Sky Cinema and Sky Sports without getting Sky – and pay less with these great NOW TV offers.
Sky’s NOW TV – or NOW as it’s been rebranded can save you a lot of money compared to paying for TV via your broadband provider, whether that’s Sky, Virgin, BT or TalkTalk.
Despite recent price increases and fewer offers it’s still the cheapest way to get big channels such as Sky Atlantic, Sky One and more.



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What is NOW TV?
NOW TV is essentially an on-demand video streaming service, just like Netflix and iPlayer. The big difference is it lets you watch Sky channels. Why bother when you can do this direct? Well NOW TV is so much cheaper. And you’ll see below there are always deals to bring the price down further.
Another great thing is that you can subscribe month by month, rather than tie yourself into a year-long contract as you would if you had satellite or cable TV. Here’s Andy’s take on whether it’s worth the money.
It works best if you don’t watch ALL the different channels. That’s because films, TV and sport are all on different packages. Very cheap if you get one or two, but it can be pricey if you get more. And of course you need to consider if you’d be better off picking Netflix or Amazon Prime instead – there’s not enough time to watch all three!
How much is NOW TV
Here are the full price costs for all the different NOW TV passes – but of course you don’t need to pay this. Check out all the deals on this page for ways to save.
- Entertainment Pass costs £9.99 a month
- Cinema Pass costs £9.99 a month
- The Hayu pass costs £4.99 a month
- There are three Sky Sports NOW TV passes
- A Day Pass costs £14.99 for 24 hours
- A Month Pass is £34.99 a month
- NOW TV Boost cost £6 a month or £9 a month
New NOW TV customer offers and deals
The best offers are pretty much always for new customers. If you’ve never used NOW TV before, always start with one of these. If there’s a free or very cheap pass featured further down you can always add that at a later date. We’ve ranked them in the order of how good we think they are.
These offers are only for new NOW TV subscribers. Make sure you cancel before the prepaid package is up or you’ll pay full price for the following months.
At the moment it seems most of these introductory offers are for a minimum of six months, so you might need to weigh up whether you’d be better off paying full price for a single month and using the cancellation trick (more on this further down the page) to hopefully bring prices down without being locked in.
NOW TV Entertainment & Cinema: 30% off 6 months
This new user offer requires you to lock in for 6 months, after which you’ll pay full price but can cancel at any time.
You’ll get Entertainment & Cinema for £13.99 a month (saving around £6 each month).
We’d caution against this package as we don’t feel there’s enough movies on there to warrant six continuous months, even at a discount. Instead, pay full price of each for one month (if you need them both), and then see if you can get discounts when you cancel the passes.
This offer also comes with a 7 day trial of Boost.
NOW TV Entertainment: 30% off 6 months
This new user offer requires you to lock in for 6 months, after which you’ll pay full price but can cancel at any time.
You’ll get:
- Entertainment for £6.99 a month (save £3)
This offer also comes with a 7 day trial of Boost.
Reduced passes with NOW Broadband
If you change your internet to NOW Broadband, you’ll be able to get discounted NOW passes. The cost varies depending when you sign up, we’ve seen it as little as £4 a month.
However, you are tied into the broadband and the NOW membership for 12 months. And it’ll go up to full price once the year ends.
NOW TV free trials (ended)
Sadly there are no longer any free trials for the main passes, though they could return. Usually you can trial “Boost” for 7 days though that’s not currently showing.
If you do get a trial and don’t want to keep paying then remember to cancel before the seven days finish to avoid getting charged full price.
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Existing NOW TV customer offers and deals
Most of the special offers are only for new customers, but there are lots of ways existing customers can save each month. Usually this involved either buying a gift card pass, or buying a multi-month pass with a NOW TV box or stick when these are on offer (which happens quite a bit).
With the passes you will get a code which you can enter into your account. Go to the view passes page and you’ll see where to add the code. If you are buying the passes with a NOW TV stick or box then the newer ones have the passes preloaded and are added to your account when you activate the device and log in.
Here are the best deals:
NOW TV cancellation trick
If you go to cancel your NOW TV pass, you’ll be asked the reason you are cancelling. Select the option saying it’s too expensive for you and you might be offered a discount to stay.
If that’s as good or better than the existing customer deals we’ve listed above, then you can accept it and pay less. This will be for a limited time, often three or four months, so don’t forget to repeat this process.
Do keep an eye on your emails too. It’s not unheard of for NOW TV to offer a discounted price after you’ve cancelled. Here’s more on how this trick works and how to cancel.
NOW email offers
It’s also worth having your email preferences set to allow promotional emails from NOW. They will regularly send promotions with discounts – most recently Andy signed up to four months of Entertainment for £1 a month.
This will only be sent if you don’t have an active subscription, another reason to hit cancel at the start of each month.
Netflix, NOW TV and Freeview box for £23/m
If you have BT or EE broadband (or sign up for it), you can add on a EE TV package that includes Netflix and NOW at a reduced price. For £23 a month for 24 months you’ll get:
- Netflix Standard with adverts (rrp £5.99 a month)
- NOW Entertainment (rrp £9.99 a month)
- Discovery+ basic (rrp £3.99 a month)
However if you want HD Netflix you’ll have to pay extra – and it’s not clear how much more this is.
Similarly if you want HD and no adverts on your NOW pass that’s another £6 a month. And it’s often possible to get cheaper NOW packages direct with NOW – that might not be the case if you pay via your BT bill.
A similar model box will likely cost you £250, so if you’re looking at ditching pay TV elsewhere, this would be a cheaper way to get hold of it, with the streaming services thrown in (though you won’t keep it if you leave BT in two years time).
You’ll also need to factor in if you can get broadband for less elsewhere, and that you’ll be tied in for two years.
Latest Sky Sports NOW TV deals
You need a separate pass for Sky Sports via NOW and there are often deals to bring the price down. We’ve listed them on our bespoke deals page for Sky Sports.