Supermarket deals, offers and vouchers (October 2021)

Supermarket deals, including discounted gift cards, free choc, new online supermarket customer offers

There are so many supermarket specific deals I’ve moved this section away from my Food and drink deals page. I’ll keep adding to the page as new offers appear.

Money off codes & hacks

Tesco Express: 10% cashback

Connect your debit or credit card (Visa or Mastercard only) to your TopCashback account and you can earn 10% back on in-store Tesco Express purchases. You need to activate the offer here.

It ends 22 October 2021 and there’s no limit to the number of transactions you can make, though you won’t earn more than £10 back on each shop.

If you’re new to TopCashback you can also get a £10 bonus on top if you register via this link.

Ocado: £25 welcome bundle

Ocado has launched a new refer-a-friend offer. If you sign up via one of these links (you can use mine or ask a mate with an Ocado account) you’ll get a voucher to use on your first order at Ocado.

The voucher will give you a choice of one of three bundles worth £25.

  • Tea and cake bundle
  • Cheese and nibbles bundle
  • Movie night bundle

Your order has to be worth £85 or more before you apply the code and the voucher must be used within 12 weeks of you receiving it.

Bother: £15 off your first spend, 20% off second

Use the code CASH15 to get a £15 discount when you spend £50 via this link with Bother. It’s essentially an online store cupboard supermarket. So there’s toilet paper, beer, tea bags, beans and much more.

It’s worth checking prices against your normal supermarket before and after applying the discount just to check you’re not overpaying. Delivery is free, except in Northern Ireland, Scottish Highlands and offshore islands.

You’ll also get send a 20% off voucher to use on your second order.

Christmas saver schemes: Up to 6% bonus

Asda, Tesco, Sainsbury’s and Morrisons are once again offering a Christmas savings card. Depending on how much money you add to the card you’ll be given a bonus reward, worth up to 6%. You can use this card for any shopping in-store or online at the selected supermarket.

I’m not a fan of these cards as a way to gradually save throughout the year but there’s a hack that means you can get the bonus and not lose out on interest elsewhere. To do this you need to put a lump sum on the card in the days before the deadlines in October and November.

10% back at Morrisons / 2% Asda

Morrisons is back on cashback app Airtime Rewards and offering 10% back on spending over £30 in store and online. Meanwhile there’s 2% at Asda.

*UPDATE – After a few readers reported the offer not showing in their app I contacted Airtime Rewards. Here’s their response: “Unfortunately, not all members will have the Morrisons offer available, this is decided at the retailer’s discretion and the offer changed allocations yesterday. We’re working on having this available to all members in the future”

You’ll get the money back as credit towards your mobile phone bill – read my full review of how it works here. Plus if you’ve not used it before, use the code FGUHNUQH to get 50p credit when signing up and another £1 if you shop within 7 days.

If the offer is showing you can stack this with other Morrisons offers you might have on your Visa and Mastercard debit or credit cards (check the offers – eg my Natwest Rewards account is offering 10% back when you spend £40).


You can often save a little extra on your groceries using supermarket cashback apps (read my review), and it’s worth checking to see if there are freebies.

An example week:

CheckoutSmart had free Rachel’s rice pudding at Morrisons, free Bahlens Pick Up biscuit bars at Sainsbury’s and free Little Dish kids meals at most supermarkets.

Over on Green Jinn there was free Kombucha and popped chips at Tesco, free Love Corn at Waitrose, Asda and Sainsbury’s and free protein shakes and pea milk at Morrisons.

While Shopmium offers included free oat milk at Sainsbury’s, free Iron Bru at Asda, Co-Op and more, free Rachel’s organic yoghurts at Waitrose and Sainsbury’s, free Jerky at Asda, Morrisons and Sainbury’s and free Diet Pepsi at Tesco. And don’t forget there’s also free Pringles for newbies (more on this below).

Free item for new Shopmium users

One – Shopmium – offers a freebie to get you started. Right now it’s pack of Pringles.

Previously it’s been a tub of Ben & Jerry’s most recently, a snack jar of Nutella before that and it used to be a bar of Lindt chocolate, and has at times been a box of cornettos. It should say when you download the app.

Use the code KHMYEEFW to activate the offer. Once you have signed up you’ll need to buy the item and then scan your receipt to get the money paid back.

There are always lots of other discounts and freebies on the app, so it’s worth browsing to see what else you can buy.

Loyalty coupons and prices

Supermarket loyalty schemes often let you earn points as you shop, while others give you discounted prices or coupons – or a mix of all three!

Co-op: Coupons via membership

You need to be a Co-op member to get this deal. which costs £1, though it gives you 2% cashback on your shop so regular shoppers will get this back.

Once you’ve signed into the app or online account you’ll see various offers which change each week. You can add two to your account and they’re automatically redeemed when you swipe your card at checkout. I often see £1 off your shopping offers here, as well as money off categories (eg 25p off cheese) or specific items (eg 50p off coke).

Tesco Clubcard Prices sale

If you’ve got a Clubcard loyalty card (they’re free if you don’t), then you’ll be able to get reduced prices on hundreds of items at Tesco.

Offers change regularly. Though they’re sometimes decent discounts, they can sometimes be beaten at other supermarkets.

You need to scan your Clubcard at the till for the discounts to be taken off the total. It’s online and in-store but not at Express or Metro stores.

Lidl: Coupons on Lidl Plus app

Download the new Lidl Plus app and you’ll get new money off vouchers every Thursday.

You might also find one when you first sign up to save £5 when you spend £25. If it’s there it’s valid for 14 days from when you activate the app.

Lidl: Up to £12 back a month with Coupon Plus

There’s also a new offer called Coupon Plus. If you reach certain spending thresholds in the calendar month, you’ll get a coupon to spend.

The levels are:

  • Spend £100 and get £2 off
  • Spend £200 and you’ll get an extra £10 off (so £12 in total)

So it’s the equivalent of 2% back on the first £100, and then 6% if you reach £200. You need to scan your Lidl Plus app when you shop to qualify for the offer.

The coupon will be added to you Lidl Plus app and you’ll have seven days to use it.

Obviously, this is only good if you are going to spend that amount anyway – it’s not a reason to buy things you don’t need.

Nectar: Weekly offers on app

If you have a Nectar card you can earn bonus points each week on select items at Sainsbury’s. Usually there are six products, often tailored to your shopping habits.

However, these offers are changing and some customers will already have seen different promotions. Here’s more on this story.

Other supermarket savings

Supermarket food boxes

Aldi, Asda, Morrisons and M&S all offer pre-packed boxes of food, ideal for anyone who can’t get to the shops. Here’s a full guide to what you’ll get in each.

Cheap out of date / close to expiry bargains from Approved Food

It’s worth checking out the Approved Food website to see if there’s anything that takes your fancy. It sells safe to eat food that’s either just out of date or part of a warehouse clearance. When I tried it back in 2017, I managed to buy things that had years left before they expired.

21 thoughts on “Supermarket deals, offers and vouchers (October 2021)

  1. The Co op reward was reduced to 2%

    1. Thanks Keith. Updated

  2. Surely that £2 and £10 bonus on spend at Lidl has been running for months now?

    1. Possibly. I don’t have a Lidl near me but it was pointed out to me just last week

  3. Don’t you think you should mention that you get a REFERRAL BONUS when people use your Shopmium signing up code? I think you might be contravening the law otherwise.

    1. Hi Jay, thanks for your interest. It’s good to keep an eye out for this. However, in this case, you’ve missed a few things.

      If you read the top of this post, and any other which contain affiliate or referral links, you’ll see that it’s clearly stated that sometimes links will generate income, and there’s a link for futher information.

      Something which I do which very few other sites do (possibly just MSE and one or two other bloggers) is to only write about and share deals which are the best deals, regardless of whether they generate income or not.

      I hope this clears things up for you. Thanks for reading the blog.

    2. Morrisons not back on my Airtime Rewards app.

      1. Hmm, strange. It’s showing in the grocery tab for me

        1. Not in mine either.

  4. I’ve downloaded new Lidl Plus App but no voucher £5 off when spend £25 is available any more.
    This was only valid for those who downloaded this app and register with Lidl by 23/09/20

  5. Hi
    Could you please clarify in what order Iceland uses the money from a bonus card? The Iceland website is silent about this. First the current balance then the savings made in August

  6. Hi
    Could you please clarify in what order Iceland uses the money from a bonus card? The Iceland website is silent about this. First the current balance then the savings made in August, then the is the credit bonus the last?

    1. Yes, I looked for this but couldn’t find the info. I’d assume it takes the bonus first as it says that’ll disappear at the end of September, but I’m not sure for certain.

    2. When you save on your Bonus Card and hit the £20 savings threshold the balance increases the same or next day by the normal £1 bonus. It looks like the “additional bonus” earned through August is going to be added in one amount between 31/8 & 4/09. So after that date the balance should increase by that amount accordingly. I don’t believe the Bonus Card is that sophisticated that it can distinguish between different types of money added to the balance & bonuses earned. So I’m taking it that as long as you spend as much or more than the additional bonus by the expiry date you will have used it up.

  7. I can’t find the shopmium app – when I click on the ones listed that include the word shopmium it brings up a list but shopmium doesn’t seem to be on the list. Or am I having a senior moment?

    1. It is available on both Android and Apple… if you’re struggling there is a desktop option, though it has less offers.

  8. Can’t see free almond ice cream on checkoutsmart. Are you sure it’s valid ?

    1. Hi Amit. It’s still showing on my and my wife’s accounts. It says “own brand chocolate almond ice cream”

      1. Not on mine either


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