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Supermarket deals, including discounted gift cards, free choc, new online supermarket customer offers

There are so many supermarket specific deals I’ve moved this section away from my Food and drink deals page. I’ll keep adding to the page as new offers appear.

  • Discounted supermarket gift cards
  • Christmas wine offers
  • 20% off Waitrose Pick Your Own offers & Christmas deals
  • Free Lindt choc bar
  • New customer offers for online supermarkets
  • Marks & Spencers food discount tricks
  • Massive reductions on close to expiry food

Save on supermarket gift cards

I’m a fan of Zeek, a website where you can buy and sell unwanted gift vouchers and cards. If you’re a buyer, there’s always a discount, and I rarely do food shopping now without using one.

You can almost always get:

  • Tesco (physical card)
  • Sainsbury’s (physical card)
  • Morrisons (physical card)
  • Iceland (physical card)
  • Marks & Spencers (e-card, then use it to buy a physical card from M&S website or paper vouchers)

Discounts are usually around the 3% to 4% range, though sometimes higher. M&S paper vouchers for example are often up to 15% off. Stock varies, but it’s worth taking a look.

Watch out though for some recent changes such as transcation fees of 1%, or delivery charges for physical cards of £2 – often making the savings pointless. Still I’ve saved a lot in the past with the app and there are often decent discounts.

PLUS if you’ve not used Zeek before, the code CLEVERCASH will give you a free £3 to spend! There’s a minimum spend of £23.

>> Shop for supermarket vouchers at Zeek

Wine deals for Christmas

If you’re still to stock up on wine for Christmas (and beyond), then a few supermarkets have some decent deals. With any wine you buy, it’s worth having a look at the MySupermarket app to see what the average selling price is.

Tesco – 25% off when you buy 6 or more bottles

Asda – six wines for £25 

>> Watch my guide to getting best value from supermarket wine


Waitrose “One day only” Christmas offers

Waitrose is announcing special festive offers each week, running Friday, Saturday and Sunday. This week there are deals on party food and desserts. New offers will be announced each Wednesday, but it’s worth checking out.

>> Find out the latest One day only offers at Waitrose


Waitrose Pick Your Own deals

You can save 20% on selected products by registering for a My Waitrose card. It can be hit and miss, plus I’ve often found the most popular items are never in stock (frozen prawns I’m looking at you). Still, if you shop at Waitrose it’s well worth signing up, and the discount is applied before any multi-buy special offers.

There’s also an app where you can change your picks when you’re in the shop.

>> Sign up for Pick Your Own Offers at Waitrose



Free bar of Lindt choc

You can often save a little extra on your groceries using supermarket cashback apps (read my review). One – Shopmium – offers a freebie to get you started. It’s usually a bar of Lindt chocolate.

Use the code z8pe2 to activate the offer.

>> Download Shopmium and get a free pack of cornettos (use code z8pe2)


Take advantage of new customer deals at the supermarket

I’ve compared the services at all the major online supermarkets so you know things like the minimum order, delivery charges and whether you can get a refund on carrier bags. Plus, for each one I’ve listed the latest new customer offers. You can make some really big savings, so it’s worth trying them all out.

>> See the different new customer offers for online supermarkets


 Deals to save at M&S food

I’ve written a separate article on all the ways you can cut the cost of food at Marks & Spencer.

>> Save money at M&S Simply Food


Cheap out of date / close to expiry bargains from Approved Food

It’s worth checking out Approved Food’s website to see if there’s anything that takes your fancy. It sells safe to eat food that’s either just out of date or part of a warehouse clearance. When I tried it I managed to buy things that had years left before they expired.

>> Shop at Approved Food


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