Theatre deals and discounts

Tickets aren’t cheap to see shows, but there are ways to save.

Looking for cheap deals and discounts for theatre tickets in the West End and elsewhere? I’ll post regular sales or decent offers here.

Don’t forget to read my guide to getting cheap theatre tickets and my cash hack to get seat upgrades!

Regular promotions

Many of these deals haven’t happened due to the pandemic, but some are returning.

London Theatre Week 2021

The website and app TodayTix is offering discounts at a decent number of West End shows if you book before 5 September 2021. Prices were either £15, £25 or £35.

The actual dates for these cheap tickets varies massively. Though not all productions reopen until later in 2021, it looks like there’s availability until as far as April for some shows.

Some shows, such as Harry Potter and the Cursed Child seem to have sold out within minutes of the offer starting but there are plenty of other shows available on launch (23 August 2021).

Kids Week 2021

Kids Week is back every summer, and tickets generally become available in early June for shows in August. This year tickets go on sale 30 June 2021.

Usually you can get one free child’s ticket (and more half price) at a series of West End shows when you buy one full paying adult ticket. It’s for shows throughout all of August, not just one week.

Tickets are limited with big shows like the Lion King quickly selling out, but there are plenty of options.

The only thing I’d say is the adult tickets are full price so you might be better off looking at other deals if more than one adult is attending.

Get Into London Theatre sale 2021

Get Into London Theatre is a semi-regular offer which has some big shows with at least 20% off. It last ran pre-pandemic in January 2020. Tickets were either £10, £20, £30 or £40, with no booking fees.

Tickets normally go on sale in early December with a presale for Mastercard owners a week ahead. Hopefully we’ll see it back in 2021.

Theatre Tokens gift card discounts

There are occassionally discounts to save 10% on Theatre Tokens – the official theatre gift card that’s valid at hundreds of locations nationwide and the TKTs Booth in the West End. I’ll add them here when I spot them.

3 thoughts on “Theatre deals and discounts

  1. Great thanks for this info! Since I am new in London and to theatres, I am checking online info on discounts etc. Till now, I was able to book only half price tickets that too just once from a site called LSBO. But happy to find the Zeek site here along with info on kids week offer. Thanks a lot…!

    1. Be careful with Zeek for now. Transactions have been stopped as it’s in financial trouble though you shouldn’t be able to shop there for now.

  2. Pingback: Deals Round Up 8th February - Be Clever With Your Cash

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