Theatre deals and discounts

Tickets aren’t cheap to see shows, but there are ways to save.

Looking for cheap deals and discounts for theatre tickets in the West End and elsewhere? I’ll post regular sales or decent offers here.

Don’t forget to read my guide to getting cheap theatre tickets and my cash hack to get seat upgrades!

Regular promotions

Many of these deals haven’t happened due to the pandemic, but some are returning.

Official London Theatre New Year sale 2022

Get Into London Theatre is a semi-regular offer which has some big shows with at least 20% off. Tickets are either £10, £20, £30 or £40, with no booking fees.

It returned (after a two year gap) on 7 December 2021, and has been extended until the end of February 2022.

Each year Mastercard customers get early access via The 2021 pre-sale began at 10am on 23 November 2021 so I’d expect a similar date this year.

TodayTix Black Friday sale (ended)

This offer from Today Tix will get you tickets for West End theatre shows from £25. Shows include Book of Mormon, Mamma Mia and Life of Pi.

London Theatre Week 2021 (ended)

The website and app TodayTix is offering discounts at a decent number of West End shows if you book before 5 September 2021. Prices were either £15, £25 or £35.

The actual dates for these cheap tickets varies massively. Though not all productions reopen until later in 2021, it looks like there’s availability until as far as April for some shows.

Some shows, such as Harry Potter and the Cursed Child seem to have sold out within minutes of the offer starting but there are plenty of other shows available on launch (23 August 2021).

Kids Week 2021 (ended)

Kids Week is back every summer, and tickets generally become available in early June for shows in August. This year tickets go on sale 30 June 2021.

Usually you can get one free child’s ticket (and more half price) at a series of West End shows when you buy one full paying adult ticket. It’s for shows throughout all of August, not just one week.

Tickets are limited with big shows like the Lion King quickly selling out, but there are plenty of options.

The only thing I’d say is the adult tickets are full price so you might be better off looking at other deals if more than one adult is attending.

Theatre Tokens gift card discounts

There are occasionally discounts such as save 10% on Theatre Tokens – the official theatre gift card that’s valid at hundreds of locations nationwide and the TKTs Booth in the West End. I’ll add them here when I spot them.

Theatre Tokens: 50% off via O2

Most months O2 and Virgin Media customers can nab up to £80 of Theatre Tokens at half price via O2 Priority. You can buy either

  • £40 of vouchers for £20
  • £80 of vouchers for £40

Via the O2 Priority app you can claim a code which you enter into the checkout stage on the Theatre Tokens website. The vouchers have no expiraton date.

The next promotion runs 11 to 17 February 2022 at 10am. These tend to go very, very quickly so I’d set an alarm to get them as soon as the offer begins.

If you don’t already have O2 Priority or aren’t on O2 or Virgin Media, then this guide shows how anyone can get access for £10.

3 thoughts on “Theatre deals and discounts

  1. Great thanks for this info! Since I am new in London and to theatres, I am checking online info on discounts etc. Till now, I was able to book only half price tickets that too just once from a site called LSBO. But happy to find the Zeek site here along with info on kids week offer. Thanks a lot…!

    1. Be careful with Zeek for now. Transactions have been stopped as it’s in financial trouble though you shouldn’t be able to shop there for now.

  2. Pingback: Deals Round Up 8th February - Be Clever With Your Cash


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