Theatre deals and discounts

Tickets aren’t cheap to see shows, but there are ways to save.

Looking for cheap deals and discounts for theatre tickets in the West End and elsewhere? I’ll post regular sales or decent offers here.

Don’t forget to read my guide to getting cheap theatre tickets and my cash hack to get seat upgrades!

Annual sales and offers

These are offers that tend to come back each year, so keep an eye out.

London Theatre Week 1 (February 2023)

The website and app TodayTix is offering discounts at a decent number of West End shows over the next few months if you book between 20 February and 12 March 2023 (It’s been extended by one week). Prices are either £15, £25, £35 or £45

The actual dates for these cheap tickets vary massively, but you can book for much of the spring.

Kids Week 2023 (June to August 2023)

Kids Week is back every summer, and tickets generally become available in early June for shows in August. Tickets went on sale last year on 14 June 2022.

Usually you can get one free child’s ticket (and two more half-price) at a series of West End shows when you buy one full-paying adult ticket. It’s for shows throughout all of August, not just one week. A child is anyone 17 years old and under.

Tickets are limited with big shows like the Lion King and Matilda quickly selling out, but there are plenty of options. And keep an eye out as more seats might be released for those popular productions.

The only thing I’d say is the adult tickets are full price so you might be better off looking at other deals if more than one adult is attending.

London Theatre Week 2 (August/September 2023)

The sale often returns again in late summer and early Autumn with similar productions and prices.

The actual dates for these cheap tickets vary massively, but you can book for much of the autumn.

Official London Theatre New Year sale (December 2023 to March 2024)

Get Into London Theatre is a semi-regular offer which has some big shows with at least 20% off. Tickets are either £10, £20, £30 or £40, with no booking fees.

Last year it returned on 6 December 2022, initially for performances in January and February, though it’s now been extended and extra tickets released until the end of March.

Each year Mastercard customers get early access via The 2022 pre-sale began at 10am on 24 November 2022.

Love Your Local Theatre 2-4-1 tickets offer (March 2022)

Pick up a Lotto ticket or scratch card and you’ll be able to claim two for one tickets at regional theatre productions in March and April via the Love Your Local Theatre sale.

Enter your postcode to see which venues are participating near you. You can order up to 10 tickets (paying for half). You will need to bring proof of your Lotto ticket purchase to the production.

Tickets are limited and first come, first served.

Theatre Tokens gift card discounts

There are occasionally discounts such as save 10% on Theatre Tokens – the official theatre gift card that’s valid at hundreds of locations nationwide and the TKTs Booth in the West End. I’ll add them here when I spot them.

Theatre Tokens: 50% off via O2

*This offer hasn’t run since August 2022, though it’s not officially ended, so it’s worth keeping an eye out*

Most months O2 and Virgin Media customers can nab up to £80 of Theatre Tokens at half price via O2 Priority. You usually can buy either £80 or £40 of vouchers, though the most recent sale only offered £40 for £20.

Via the O2 Priority app you can claim a code which you enter into the checkout stage on the Theatre Tokens website. The vouchers have no expiraton date.

These tend to go very, very quickly so I’d set an alarm to get them as soon as the offer begins.

The promotion is meant to be on the first Monday of the month at 10am, but in May it ran on 23 May 2022 at 10am, and didn’t seem to run in June. However it was back on Monday 4 July, then mid August.

If you don’t already have O2 Priority or aren’t on O2 or Virgin Media, then this guide shows how anyone can get access for £10.

Flash promotions & sales

These offers are special deals that I’ve spotted

TodayTix: Black Friday sale from £15 per ticket (expired)

TodayTix tends to run sales throughout the year and the latest is offering tickets from £15 for Black Friday. There’s no end date published, but I’d expect it to be until late November, if not early December (though the actual performances can be after these dates).

4 thoughts on “Theatre deals and discounts

  1. What a great offer from O2 Priority on the Theatre Tokens! I’m going to set a reminder for Monday at 10am, thanks Andy! 🙂

  2. Great thanks for this info! Since I am new in London and to theatres, I am checking online info on discounts etc. Till now, I was able to book only half price tickets that too just once from a site called LSBO. But happy to find the Zeek site here along with info on kids week offer. Thanks a lot…!

    1. Be careful with Zeek for now. Transactions have been stopped as it’s in financial trouble though you shouldn’t be able to shop there for now.

  3. Pingback: Deals Round Up 8th February - Be Clever With Your Cash


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