Theatre deals and discounts

Tickets aren’t cheap to see shows, but there are ways to save.

Looking for cheap deals and discounts for theatre tickets in the West End and elsewhere? I’ll post regular sales or decent offers here.

Don’t forget to read my guide to getting cheap theatre tickets and my cash hack to get seat upgrades!

Annual sales and offers

These are offers that tend to come back each year, so keep an eye out.

London Theatre Week – August/September 2023

*The sale has been extended until 17 September 2023 *

Twice a year, TodayTix offers discounts at a decent number of West End shows in an event called London Theatre Week. It’s running from 21 August to 3 September 2023 (though it’s often extended)

During these dates, you can book to visit the theatre in the coming months for heavy discounts — prices are either £15, £25, £35 or £45.

The dates you can get discounts on vary massively between productions, but for a lot of them, you can book for as late as November.

Also, check out the next deal for a way to save an extra 10%.

London Theatre Week: Extra 10% off

Get an extra 10% off when you book tickets for London Theatre Week with SWR Rewards.

To redeem this offer you’ll need to head to the SWR Rewards website and press “Redeem Now.”

Once you’ve selected your tickets, use the code “SWR10%” at the checkout.

You’ll need to make your booking by 3 September 2023 to get the discount.

Official London Theatre New Year sale (December 2023 to March 2024)

Get Into London Theatre is a semi-regular offer which has some big shows with at least 20% off. Tickets are either £10, £20, £30 or £40, with no booking fees.

Last year it returned on 6 December 2022, initially for performances in January and February, though it’s now been extended and extra tickets released until the end of March.

Each year Mastercard customers get early access via The 2022 pre-sale began at 10am on 24 November 2022.

Love Your Local Theatre (March to May)

Each March there’s usually an offer run in conjunction with Lotto. In 2022 it was a 2-4-1 vouchers while in 2023 it was a free £25 Theatre Token. The latter went viral and all tokens were snapped up within 24 hours.

However, unused tokens from March are made available again, and the final chance will be at 11am on Thursday 11 May.

Tickets are limited and will go very fast. If you join the waiting room before 11am you’ll be randomly allocated a spot in the queue. Those joining after 11am will be put at the back of the queue – which likely means you’ll miss out.

In order to claim the voucher you’ll need a Lotto ticket or scratchcard that was purchased after 1 January 2023. You’ll find a reference number on your Lotto card which you’ll enter if you make it through the queue.

Kids Week 2023 (June to August 2023)

Kids Week is back every summer, and tickets generally become available in early June for shows in August. Tickets will go on sale this year at 10am on 13 June 2023.

Usually you can get one free child’s ticket (and two more half-price) at a series of West End shows when you buy one full-paying adult ticket. It’s for shows throughout all of August, not just one week. A child is anyone 17 years old and under.

Tickets are limited with big shows quickly selling out, but there are plenty of options. And keep an eye out as more seats might be released for those popular productions.

The only thing I’d say is the adult tickets are full price so you might be better off looking at other deals if more than one adult is attending.

Participating shows in 2023:

  • Accidental Death Of An Anarchist
  • Ain’t Too Proud – The Life and Times of The Temptations
  • Aspects Of Love
  • Back To The Future: The Musical
  • Bleak Expectations
  • Blippi: The Wonderful World Tour (Alexandra Palace)
  • Blippi: The Wonderful World Tour (Rose Theatre, Kingston)
  • The Choir Of Man
  • Crazy For You
  • The Crown Jewels
  • The Crucible
  • Dinosaur World: Live
  • The Dream
  • Elephant And Piggies
  • Everywhere Bear
  • Fireman Sam Saves The Circus
  • Disney’s Frozen The Musical
  • Grease The Musical
  • Hairy
  • Heathers
  • Horrible Histories – Terrible Tudors
  • I Believe In Unicorns
  • I Wish My Life Were Like A Musical
  • Jersey Boys
  • Disney’s The Lion King
  • Mamma Mia!
  • RSC’s Matilda The Musical
  • Mermaid’s & Pirates
  • Les Misérables
  • The Mousetrap
  • Mrs. Doubtfire
  • Rodgers & Hammerstein’s Oklahoma!
  • The Phantom Of The Opera
  • The Play That Goes Wrong
  • Matthew Bourne’s Romeo & Juliet
  • The Smeds And The Smoos
  • SpongeBob: The Musical
  • Tales From Acorn Wood
  • The Three Billy Goats Gruff
  • The Tiger Who Came To Tea
  • Tina: The Tina Turner Musical
  • The Verge Of Forever
  • We Will Rock You The Musical
  • Wicked
  • Witness For The Prosecution
  • The Wizard Of Oz

Theatre Tokens gift card discounts

There are occasionally discounts such as save 10% on Theatre Tokens – the official theatre gift card that’s valid at hundreds of locations nationwide and the TKTs Booth in the West End. We’ll add them here when we spot them.

Flash promotions & sales

These offers are special deals that we’ve spotted

Central Tickets: Get 10% extra credit with your first top-up

If you top up your Central Tickets account, you can get 10% added by Central Tickets, up to the value of £10. 

The credit in your account is used as payment for seat filling bookings you make through Central Tickets. It can’t be used on West End offer tickets (listed in a separate tab on their site).

You won’t be able to get a refund on it and it won’t be protected if Central Tickets were to go bust, so make sure you’ll make use of the money you top up before you do so. 

Central Tickets will add up to £10, so you could get £110 worth of credit for £100. 

Edinburgh Festival Fringe: Get free tickets with The Scotsman (expired)

You can get free tickets to performances at Edinburgh Festival Fringe with The Scotsman.

All subscribers to The Scotsman get early access to the 20,000 free tickets available from 24 – 26 July.

From 27 – 30 July, the tickets will also be available to the general public who just have to sign up for The Scotsman’s arts newsletter for a chance to claim their free show.

A maximum of two tickets can be claimed per performance and up to six tickets can be claimed altogether per customer.

The offer ends on 30 July or when all the tickets run out (whichever comes first!)

TodayTix: 25 shows for £25 each (expired)

Until 4 June you can book £25 tickets at 25 different West End shows via TodayTix. This includes Book of Mormon, We Will Rock You, Wizard of Oz and Punchdrunk’s Burnt City.

TodayTix: Black Friday sale from £15 per ticket (expired)

TodayTix tends to run sales throughout the year and the latest is offering tickets from £15 for Black Friday. There’s no end date published, but I’d expect it to be until late November, if not early December (though the actual performances can be after these dates).

TodayTix: Get £10 off your next show (expired)

You can save £10 off your next booking when you purchase tickets through the TodayTix app.

All you need to do is download the TodayTix app to buy your tickets. When you get to the checkout enter the code SUMMER10 to save £10.

The deal runs out on 23 July so you’ll need to act fast to secure your discounted seats.

4 thoughts on “Theatre deals and discounts

  1. What a great offer from O2 Priority on the Theatre Tokens! I’m going to set a reminder for Monday at 10am, thanks Andy! 🙂

  2. Great thanks for this info! Since I am new in London and to theatres, I am checking online info on discounts etc. Till now, I was able to book only half price tickets that too just once from a site called LSBO. But happy to find the Zeek site here along with info on kids week offer. Thanks a lot…!

    1. Be careful with Zeek for now. Transactions have been stopped as it’s in financial trouble though you shouldn’t be able to shop there for now.

  3. Pingback: Deals Round Up 8th February - Be Clever With Your Cash


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