Theatre deals and discounts

Tickets aren’t cheap to see shows, but there are ways to save.

Looking for cheap deals and discounts for theatre tickets in the West End and elsewhere? We’ll post regular sales or decent offers here.

Don’t forget to read our guide to getting cheap theatre tickets and our cash hack to get seat upgrades!

Annual sales and offers

These are offers that tend to come back each year, so keep an eye out.

Kids Week 2024 (June to September 2024)

Kids Week is back every summer, and tickets generally become available in early June for shows in August. Tickets will go on sale this year at 10am on 11 June 2024.

Usually you can get one free child’s ticket (and two more half-price) at a series of West End shows when you buy one full-paying adult ticket. It’s for shows from 24 July to 6 September, not just one week. A child is anyone 17 years old and under.

Tickets are limited with big shows quickly selling out, but there are plenty of options including Hamilton, Harry Potter And The Cursed Child, Guys & Dolls and kids’ shows The Lion King, Matilda The Musical and Mrs Doubtfire. And keep an eye out as more seats might be released for those popular productions.

The only thing I’d say is the adult tickets are full price so you might be better off looking at other deals if more than one adult is attending.

London Theatre Week (February to March 2024)

Twice a year, TodayTix offers discounts at a decent number of West End shows in an event called London Theatre Week. It was initially running from 19 February to 3 March 2024, though it’s been extended to 10 March 2024.

During these dates, you can book to visit the theatre in the coming months for heavy discounts — prices are either £15, £25 or £35.

The dates you can get discounts on vary massively between productions, but for a lot of them, you can book for as late as May.

Official London Theatre New Year sale (December 2023 to March 2024)

Official London Theatre holds a New Year sale semi-regularly, with some big shows at least 20% off. Tickets are either £10, £20, £30, £40 or £50, with no booking fees.

This year it’ll be returning on 21 November 2023 for performances until 29 February 2024. It’s often extended into March.

Love Your Local Theatre (March to May)

Each March there’s usually an offer run in conjunction with Lotto. In 2022 it was a 2-4-1 vouchers while in 2023 it was a free £25 Theatre Token. The latter went viral and all tokens were snapped up within 24 hours.

However, unused tokens from March are made available again, and the final chance will be at 11am on Thursday 11 May.

Tickets are limited and will go very fast. If you join the waiting room before 11am you’ll be randomly allocated a spot in the queue. Those joining after 11am will be put at the back of the queue – which likely means you’ll miss out.

In order to claim the voucher you’ll need a Lotto ticket or scratchcard that was purchased after 1 January 2023. You’ll find a reference number on your Lotto card which you’ll enter if you make it through the queue.

London Theatre Week: Extra 10% off (expired)

Get an extra 10% off when you book tickets for London Theatre Week with SWR Rewards.

To redeem this offer you’ll need to head to the SWR Rewards website and press “Redeem Now.”

Once you’ve selected your tickets, use the code “SWR10%” at the checkout.

You’ll need to make your booking by 3 September 2023 to get the discount.

Flash promotions & sales

These offers are special deals that we’ve spotted

Central Tickets: Get 10% extra credit with your first top-up

If you top up your Central Tickets account, you can get 10% added by Central Tickets, up to the value of £10. 

The credit in your account is used as payment for seat filling bookings you make through Central Tickets. It can’t be used on West End offer tickets (listed in a separate tab on their site).

You won’t be able to get a refund on it and it won’t be protected if Central Tickets were to go bust, so make sure you’ll make use of the money you top up before you do so. 

Central Tickets will add up to £10, so you could get £110 worth of credit for £100. 

Theatre Tokens gift card discounts

There are occasionally discounts such as save 10% on Theatre Tokens – the official theatre gift card that’s valid at hundreds of locations nationwide and the TKTs Booth in the West End. We’ll add them here when we spot them.

Theatre Tokens: 10% off

If you buy a Theatre Tokens gift card and use the code Tfl then you can get 10% off your purchase. These gift cards can be redeemed at over 300 theatres nationwide and don’t have an expiry date.

You can order a total of £500 worth of gift cards per household, which would get you a £50 discount.

Previous offers

TodayTix: Boxing Day sale from £15 per ticket (expired)

TodayTix tends to run sales throughout the year and the latest is offering tickets from £15 for Boxing Day. There’s no end date published, but I’d expect it to be until the end of January, if not early December (though the actual performances can be after these dates).

TodayTix: 25 shows for £25 each (expired)

Until 4 June you can book £25 tickets at 25 different West End shows via TodayTix. This includes Book of Mormon, We Will Rock You, Wizard of Oz and Punchdrunk’s Burnt City.

TodayTix: Get £10 off your next show (expired)

You can save £10 off your next booking when you purchase tickets through the TodayTix app.

All you need to do is download the TodayTix app to buy your tickets. When you get to the checkout enter the code SUMMER10 to save £10.

The deal runs out on 23 July so you’ll need to act fast to secure your discounted seats.

4 thoughts on “Theatre deals and discounts

  1. What a great offer from O2 Priority on the Theatre Tokens! I’m going to set a reminder for Monday at 10am, thanks Andy! 🙂

  2. Great thanks for this info! Since I am new in London and to theatres, I am checking online info on discounts etc. Till now, I was able to book only half price tickets that too just once from a site called LSBO. But happy to find the Zeek site here along with info on kids week offer. Thanks a lot…!

    1. Be careful with Zeek for now. Transactions have been stopped as it’s in financial trouble though you shouldn’t be able to shop there for now.

  3. Pingback: Deals Round Up 8th February - Be Clever With Your Cash


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