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Get Sky Atlantic, Sky Cinema and Sky Sports without getting Sky – and pay less with these great NOW TV offers.

I’m a big fan of Sky’s NOW TV and I’ve been using it for years, saving me a fortune as I’ve been able to stop paying for TV via my broadband provider, whether that’s Sky, Virgin, BT or TalkTalk.

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What is NOW TV?

NOW TV is essentially an on-demand video streaming service, just like Netflix and iPlayer. The big difference is it lets you watch Sky channels. Why bother when you can do this direct? Well NOW TV is so much cheaper. And you’ll see below there are always deals to bring the price down further.

Another great thing is that you can subscribe month by month, rather than tie yourself into a year-long contract as you would if you had satellite or cable TV.

It works best if you don’t watch ALL the different channels. That’s because films, TV and sport are all on different packages. Very cheap if you get one or two, but it can be pricey if you get more. And of course you need to consider if you’d be better off picking Netflix or Amazon Prime instead – there’s not enough time to watch all three!

READ MORE > NOW TV vs Amazon Prime Vs Netflix – which is best?

Types of NOW TV pass

The Entertainment Pass

With this pass you get access to all the main Sky TV channels including streaming of Sky Atlantic, Sky One, FOX and more, plus full box sets of series such as Game of Thrones, The Walking Dead and West World (the exact titles do come and go throughout the year). It’s also the only way to get Sky Atlantic if you don’t have full Sky TV.

The NOW TV Entertainment Pass gives you access to 11 Sky channels

  • Sky One – including Modern Family, The Simpsons and more
  • Sky Atlantic – including Game of Thrones, WestWorld, True Detective and more
  • Sky Witness – including Blue Bloods
  • Sky Arts
  • Fox – including The Walking Dead and more
  • Comedy Central
  • MTV
  • Gold
  • Discovery
  • SyFy
  • Vice
  • Pick
  • Challenge
  • Nat Geo Wild
  • Loads of box sets

The Sky Cinema Pass

This movie package has all the films on Sky Cinema (formerly Sky Movies) channels. The films are generally more recent movies than those on Netflix and Amazon, along with plenty of classics.

The Sky Sports pass

The NOW TV Sky Sports Pass gives you all 11 Sky Sports channels, though the mobile pass only has five (those with an *)

  • Sky Sports Main Event
  • Sky Sports Premier League *
  • Sky Sports Football
  • Sky Sports Cricket
  • Sky Sports Golf
  • Sky Sports Racing *
  • Sky Sports F1
  • Sky Sports Arena *
  • Sky Sports Action *
  • Sky Sports News *
  • Sky Sports Mix

The Kids Pass

The NOW TV Kids Pass has six channels

  • Boomerang
  • Cartoonito
  • Cartoon Network
  • Nickelodeon
  • Nick Jr
  • Nick Toons

The Hayu Pass

The NOW TV Hayu Pass features shows such as Keeping up with the Kardashians and the Real Housewives of Atlanta.

How much is NOW TV

Here are the full price costs for all the different NOW TV passes – but of course you don’t need to pay this. Check out all the deals further down the page for ways to save.

Entertainment Pass price increase from 9th October

NOW TV has announced that the Entertainment Pass is increasing by a quid to £8.99 a month from October. 

Other Prices

  • Entertainment Pass costs £7.99 a month (£8.99 a month from 9th October 2019). 
  • The Sky Cinema Pass costs £11.99 a month. 
  • The Kids pass is just £2.99 a month. 
  • The Hayu pass costs £3.99 a month.
  • There are three Sky Sports NOW TV passes,
    • A Day Pass costs £9.99 for 24 hours
    • A Week Pass is £12.99 for a week
    • A Month Pass is £33.99 a month
    • A Mobile Month Pass is £5.99 a month

How do you watch NOW TV?

You need a decent internet connection to stream programmes via NOW TV. If you can do this already with iPlayer then you’ll be ok for NOW TV.

Lots of smart TVs will have a NOW TV app built in, and this is the easiest way to watch NOW TV. If you don’t have the app then it’s worth buying a smart stick to plug into your telly. These don’t have to cost much, starting at £15, though there are often deals to get these for far less (see further down this page for the latest offers). They also have apps to let you watch Netflix, iPlayer and other on-demand services.

Alternatively NOW TV can be streamed via your computer, phone or tablet. You can register up to six devices, and you can change one device every month. You can watch on two devices at the sames time.

New NOW TV customer deals and offers

The best offers are pretty much always for new customers. If you’ve never used NOW TV before always start with one of these. If there’s a free or very cheap pass featured further down you can always add that at a later date. I’ve ranked them in the order of how good I think they are.

Up to £17 cashback, and up to £10 more when you shop at NOW TV via Quidco or Topcashback

You can get some decent cashback when you buy a NOW TV pass via a cashback site, often up to £10. These are usually only for new NOW TV users. Do double check the cashback rates as they can change on a daily basis. If you don’t want to continue with NOW TV at full price, make sure you cancel before the prepaid package is up.

And if you’ve not signed up to cashback sites Quidco or TopCashback you can get a £10 bonus when you first shop via the site. There’s a minimum spend of £5 for this added bonus with Quidco so you can get all the passes, but it’s £10 with TopCashback which limits the passes you can buy.

Or if you sign up for my newsletter, then there’s an increased £17 bonus from Quidco for new members (min spend £10).

SAVE > Check out the latest new member deals for cashback sites

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Get up to 50% off when first-timers sign up to NOW TV Cinema or NOW TV Entertainment*

If you’re a newbie and there aren’t any short-term offers, these deals are worth considering, though the cashback offer above usually represents better value.

You can get six months of Entertainment for £31.99 (so £5.33 a month). If you buy six months of both Sky Cinema and six months of Entertainment you’ll get 52% off. But remember it’s only a deal if you actually want to watch both and you want them for that amount of time.

These offers are only for new NOW TV subscribers. Make sure you cancel before the prepaid package is up or you’ll pay full price for the following months.

NOW TV Entertainment pass offers

>  Get a discounted NOW TV entertainment pass

NOW TV Sky Cinema pass offers

>  Get a discounted NOW TV movies pass

NOW TV Entertainment and Sky Cinema combo pass offers

>  Get a discounted NOW TV entertainment and movies pass

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Get a Now TV free trial

You can now get a free 7-day trial of one or both of the the NOW TV Entertainment pack or the NOW TV Kids pass. Cancel before the 7 days finishes to avoid getting charged full price.

Get a free 7 day trial of Sky Entertainment on Now TV

Get a free 7 day trial of Sky Kids on Now TV


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Existing NOW TV customer offers and deals

Most of the special offers are only for new customers, but there are lots of ways existing customers can save each month. Usually this involved either buying a gift card pass, or buying a multi-month pass with a NOW TV box or stick when these are on offer (which happens quite a bit).

With the passes you will get a code which you can enter into your account. Go to the view passes page and you’ll see where to add the code. If you are buying the passes with a NOW TV stick or box then the newer ones have the passes preloaded and are added to your account when you activate the device and log in.

Here are the best deals:


Multi-month pass (no box) deals – including two months movies for £15

You can buy a gift card for multiple months which works out cheaper than paying full price direct with NOW TV.

You can pick up a two-month movies pass from Amazon or Currys for £15, though at the moment there don’t seem to be any Entertainment pass offers. Sometimes there are four or six-month passes available too.

> Buy a cheap NOW TV Sky Cinema pass or NOW TV entertainment pass from Amazon

> Buy a NOW TV multi-month Entertainment or Sky Cinema pass from Currys

> Buy a NOW TV Entertainment pass from CD Keys 


NOW TV cancellation trick

If you go to cancel your NOW TV pass, you’ll be asked the reason you are canceling. Select the option saying it’s too expensive for you and you might be offered a discount to stay. If that’s as good or better than the existing customer deals I’ve listed above, then you can accept it and pay less. This will be for a limited time, often three or four months, so don’t forget to repeat this process.

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Free Now TV passes via fitness app

If you download the Sweatcoin app there’s a chance you’ll find a deal to get a free two-month Entertainment pass or one-month cinema pass, for new and existing NOW TV customers. They can come and go, so if it’s not there right now, it’s still worth signing up and keeping an eye. However, there hasn’t been one since late January 2019.

The idea behind the app is to reward you for walking and running. Linked to your phone’s step measuring app, you earn one “sweatcoin” for every one thousand steps you take. In return you can exchange your coins for different offers. These seem to change over time, but I’ve heard the NOW TV offers tend to return quite frequently if it’s not there when you look.

You actually need 6.95 in coins to get the pass. I received 0.95 coins for joining up, so you can either get out there and walk 6000 steps to get the six additional coins needed. Or you can watch a short video each day worth one coin on its own.

Give the app a few minutes to update then go into the offers tab and you’ll hopefully see the NOW TV offer. Simply buy the offer with your coins, and you’ll be given a code to enter into your NOW TV account.

Remember to cancel at NOW TV before the free months are up if you don’t want to pay the full amount after the freebie period. Oh, the offer is limited to one code per person.

Download > Get Sweatcoin


Latest Sky Sports NOW TV deals

Check out the cashback offer at the top of the page for the best deal, but if you’ve already signed up to Quidco you often can save between 10% and 50% on week and day passes.

There are usually quite a few of these so I’ve listed them on my bespoke deals page for Sky Sports.

> More information on the best Sky Sports NOW TV passes

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Latest NOW TV stick deals

Even if you don’t need the NOW TV box or stick, buying them on offer with a pass included is often cheaper than paying full price. You can always sell the unwanted box, or use it on a different TV.

There are three types of device. The old standard boxes and its replacement the NOW TV Stick let you watch NOW TV, Netflix, iPlayer, All4 and ITV Player on your TV if you don’t have a smart TV. You can even play premium Spotify through one. The newer boxes are 4K compatible.

I tend to stock up on boxes and passes when I spot decent deals. You can’t apply more than one pass at a time, so just add another when you’re in your final month.

Though it’s not always the case, the best prices are generally at Curry’s, Amazon and Argos. I’ll update this page regularly, but it’s worth checking the links to see if there’s been a new price cut.

> Buy a NOW TV stick and pass at Currys

> Buy a NOW TV Sky Cinema pass or NOW TV Entertainment pass and stick from Amazon

> Buy a pass and stick combo at Argos

NOW TV 4k box and pass deals

Though the box is 4K, NOW TV channels aren’t just yet. You can get one of these with a bundle that contains one month of Entertainment, Cinema and kids and a day Sports pass. I’ve seen deals selling this for £30 and under rather than the rrp of £49.95.

> Get a 4K box bundle from John Lewis

> Buy a NOW TV 4k Box and pass at Currys


NOW TV Stick and pass deals – £19.99 with Cinema, Entertainment & Sports

The Stick will cost you £15 outright, so you might as well buy it alongside a pass to save you a bit more.

Recently you’ve been able to pick up a month of entertainment, a month of movies and a Sky Sports day pass for just £19.99. 

Buy a NOW TV stick and pass at Currys


Older NOW TV box and pass offers

You might see older NOW TV boxes in clearance sales, and I’ll share decent offers here. The boxes will still work fine and the passes should be valid too. If you’ve found they’ve expired when you enter the code, go to the NOW TV help live chat and as long as you can provide proof of purchases they’ll give you a replacement code.

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