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Get Sky Atlantic, Sky Cinema and Sky Sports without getting Sky – and pay less with these great NOW TV deals and offers.

What is NOW TV?

I’m a big fan of Sky’s NOW TV (read my Ask Andy guide). It’s essentially a mix of Netflix and iPlayer for Sky channels.

The great thing is that you can subscribe month by month, rather than tie yourself into a year-long contract as you would if you had satellite or cable TV. However, the films, TV and sport are all on different packages so getting all three would be pricey.

  • Entertainment is the main Sky TV offer: including streaming of Sky Atlantic, Sky One, FOX and more, plus full box sets of series such as Game of Thrones, The Walking Dead and Modern Family (they do come and go though). It’s also the only way to get Sky Atlantic if you don’t have full Sky TV. Full price is £7.99 a month.
  • Movies package has all the films on Sky Cinema (formerly Sky Movies) channels on demand, so far more recent movies than Netflix and Amazon. Full price is £9.99 a month.
  • Kids pass is just £2.99 a month and includes Cartoon Network and Nickelodeon.
  • Sports package is a day or week pass to all the Sky Sports channels. Full price is £7.99 a day and £11.99 for a week. There’s also an expensive monthly pass I wouldn’t recommend.

You don’t need any special equipment to watch, as it can be streamed via your computer. But if want to watch on your TV you can also buy a NOW TV stick for £14.99 or get a Google Chromecast (click through to see some great deals on those). Some smart TVs and YouView boxes have an app installed (though YouView is currently movies only, not TV or sport).

Make sure you have enough broadband data and speed. And remember to cancel before the end of a month package if you don’t want to automatically carry on the subscription.

READ MORE > NOW TV vs Amazon Prime Vs Netflix – which is best?

New NOW TV customer deals and offers

The best offers are pretty much always for new customers. I’ve ranked them in the order of how good I think they are.

* Up to £10 cashback, and up to £10 more when you shop at NOW TV via Quidco or Topcashback*

You can get some decent cashback when you buy a NOW TV pass via a cashback site, often up to £10. These are usually only for new NOW TV users. Do double check the cashback rates as they can change on a daily basis. If you don’t want to continue with NOW TV at full price, make sure you cancel before the prepaid package is up.

And if you’ve not signed up to cashback sites Quidco or TopCashback you can get a £10 bonus when you first shop via the site. There’s a minimum spend of £5 for this added bonus with Quidco so you can get all the passes, but it’s £10 with TopCashback which limits the ones you can buy. Or if you sign up for my newsletter, then there’s an increased £20 bonus from Quidco for new members.

BUY > Check out the latest new member deals for cashback sites

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 * NOW TV special offers and free trials

Black Friday offers

Loads of deals for new customers this Black Friday, including two months for the price of one on Entertainment and Cinema passes, or if you want to commit to 12 months, then there are bigger than 50% savings.

> Check out all the NOW TV Black Friday deals

Get up to 50% off when first-timers sign up to NOW TV Cinema or NOW TV Entertainment*

If you’re a newbie and there aren’t any short-term offers, these deals are worth considering, though the cashback offer above usually represents better value.

For every extra month you buy, you get a discount, with the max of 50% off available if you buy six months of either Sky Cinema or six months of Entertainment – or both! But remember it’s only a deal if you actually want to watch both and you want them for that amount of time.

It’s only for new NOW TV subscribers. Make sure you cancel before the prepaid package is up or you’ll pay full price for the following months.

NOW TV Entertainment pass offers

>  Get a discounted NOW TV entertainment pass

NOW TV Sky Cinema pass offers

>  Get a discounted NOW TV movies pass

NOW TV Entertainment and Sky Cinema combo pass offers

>  Get a discounted NOW TV entertainment and movies pass

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* Get a Now TV Entertainment, Kids and Sky Cinema free trial*

You can now get a free 14 day trial of one of (or all) the NOW TV Entertainment pack, the NOW TV Sky Cinema pack and the NOW TV Kids pass. Cancel before the 14 days to avoid getting charged full price.

> Get a free 14 day trial of Sky Cinema on Now TV

Get a free 14 day trial of Sky Entertainment on Now TV

Get a free 14 day trial of Sky Kids on Now TV


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Existing NOW TV customer offers and deals

Sadly, most of the special offers are only for new customers. But there are lots of ways existing customers can save each month. Usually this involved either buying a gift card pass, or buying a multi-month pass with a NOW TV box or stick when these are on offer (which happens quite a bit).

* Two months free Now TV Entertainment via fitness app*

If you download the Sweatcoin app there’s currently a deal to get a free two-month Entertainment pass, for new and existing NOW TV customers.

The idea behind the app is to reward you for walking and running. Linked to your phone’s step measuring app, you earn one “sweatcoin” for every one thousand steps you take. In return you can exchange your coins for different offers. These seem to change over time, but I’ve heard the NOW TV offers tend to return quite frequently if it’s not there when you look.

You actually need five coins to get the pass. I received 0.95 coins for joining up, so you can either get out there and walk 50 steps to complete that first coin, and then walk 4000 further steps. Or you can watch a short video each day worth one coin on its own.

Give the app a few minutes to update then go into the offers tab and you’ll hopefully see the NOW TV offer. Simply buy the offer with your five coins, and you’ll be given a code to enter into your NOW TV account.

Remember to cancel before the two months is up if you don’t want to pay the full £7.99 a month after the freebie period. Oh, the offer is limited to one code per person.

Download > Get Sweatcoin and your free two month NOW TV Sky Cinema pass


 * Cheap NOW TV box/stick and pass bundle deals*

Even if you don’t need the NOW TV box or stick, buying them on offer with a pass included is often cheaper than paying full price. You can always sell the unwanted box, or use it on a different TV.

There are three types of device. The old standard boxes and its replacement the NOW TV Stick let you watch NOW TV, iPlayer, All4 and ITV Player on your TV if you don’t have a smart TV. You can even play premium Spotify through one. The newer boxes allow you to pause live TV and watch Freeview channels.

The best deals will be with the old box as it’s been discontinued. It’ll usually come with a one-month Cinema pass or two-month entertainment pass, and a free rental for Sky Store.

If you’re paying full price each month then obviously any saving is good, but I tend to stock up for a few months when I spot decent deals. You can’t apply more than one pass at a time, but just add another when you’re in your final month.

I’ll look for Entertainment passes that work out at £4 or less a month. For cinema passes I think you should aim for the equivalent no more than £5 a month. The following tend to have the best prices.

>> Buy a NOW TV box and pass at Currys
>> Buy a NOW TV Sky Cinema pass or NOW TV Entertainment pass and box from Amazon
>> Buy a pass and box combo at Argos

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* Multi-month pass (no box) deals*

You can buy a gift card for multiple months which works out cheaper than paying full price direct with NOW TV.

You can pick up a two-month movies pass from Amazon or Currys for £15, or get three months entertainment for £15. Sometimes there are four or six-month passes available too. I’ve also spotted two months of entertainment for just £5.50 at Amazon – a fantastic offer.

>> Buy a cheap NOW TV Sky Cinema pass or NOW TV entertainment pass from Amazon
>> Buy a NOW TV multi-month Entertainment or Sky Cinema pass from Currys 

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* Latest Sky Sports NOW TV deals*

Check out the cashback offer at the top of the page for the best deal, but if you’ve already signed up to Quidco you often can save between 10% and 50% on week and day passes.

There are usually quite a few of these so I’ve listed them on my bespoke deals page for Sky Sports.

>> More information on the best Sky Sports NOW TV passes

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