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Get Sky Atlantic, Sky Cinema and Sky Sports without getting Sky – and pay less with these great NOWTV offers.

I’m a big fan of Sky’s NOW TV – or “NOW” as it’s been rebranded. I’ve been using it for years, saving me a fortune as I’ve been able to stop paying for TV via my broadband provider, whether that’s Sky, Virgin, BT or TalkTalk.

Despite recent price increases and fewer offers it is still the cheapest way to get big channels such as Sky Atlantic, Sky One, Fox and more.

What is NOW TV?

NOW TV is essentially an on-demand video streaming service, just like Netflix and iPlayer. The big difference is it lets you watch Sky channels. Why bother when you can do this direct? Well NOW TV is so much cheaper. And you’ll see below there are always deals to bring the price down further.

Another great thing is that you can subscribe month by month, rather than tie yourself into a year-long contract as you would if you had satellite or cable TV. Here’s my take on whether it’s worth the money.

It works best if you don’t watch ALL the different channels. That’s because films, TV and sport are all on different packages. Very cheap if you get one or two, but it can be pricey if you get more. And of course you need to consider if you’d be better off picking Netflix or Amazon Prime instead – there’s not enough time to watch all three!

You’re able to watch it on two devices simultaneously and register on six different devices.

READ MORE > NOW TV vs Amazon Prime Vs Netflix – which is best?

Watch my video on which streaming service is the best value for money


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New NOW TV customer offers and deals

The best offers are pretty much always for new customers. If you’ve never used NOW TV before always start with one of these. If there’s a free or very cheap pass featured further down you can always add that at a later date. I’ve ranked them in the order of how good I think they are.

Earn cashback

Though you can no longer earn cashback by spending direct with NOW, you can still earn it when buying passes from other retailers (check out those listed below for the best prices).

If you’ve not signed up to Quidco you can get a £10 bonus when you first shop via the site. There’s a minimum spend of £5 for this added bonus with Quidco so you can get all the passes.

Or if you sign up for my newsletter, then there’s an increased £17 bonus from Quidco for new members. However the mininum spend for this offer is £10.

Meanwhile the new member bonus at TopCashback is £10 when you spend £10.

SAVE > Check out the latest new member deals for cashback sites

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First-timer special offers for NOW TV Cinema or NOW TV Entertainment

If you’re a newbie and there aren’t any short-term offers, there are usually deals are worth considering, though the cashback offer above usually represents better value.

These offers are only for new NOW TV subscribers. Make sure you cancel before the prepaid package is up or you’ll pay full price for the following months.

However all these offers have currently been paused during the pandemic. There are still plenty of ways to save though, as listed below.

Get a NOW TV free trial

You can now get a free 7-day trial of one or both of the the NOW TV Entertainment pack or the NOW TV Kids pass. Cancel before the 7 days finishes to avoid getting charged full price.

Get a free 7 day trial of Sky Entertainment on Now TV

Get a free 7 day trial of Sky Cinema on Now TV

Get a free 7 day trial of Sky Kids on Now TV

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Existing NOW TV customer offers and deals

Most of the special offers are only for new customers, but there are lots of ways existing customers can save each month. Usually this involved either buying a gift card pass, or buying a multi-month pass with a NOW TV box or stick when these are on offer (which happens quite a bit).

With the passes you will get a code which you can enter into your account. Go to the view passes page and you’ll see where to add the code. If you are buying the passes with a NOW TV stick or box then the newer ones have the passes preloaded and are added to your account when you activate the device and log in.

Here are the best deals:

NOW TV stick & pass offers

Even if you don’t need the NOW TV box or stick, buying them on offer with a pass included is often cheaper than paying full price.

Though in the past there have been different boxes and sticks, there’s now just the NOW TV Stick. With it you can also watch NOW TV, Netflix, iPlayer, All4 and ITV Player on your TV if you don’t have a smart TV. You can even play premium Spotify through one. 

I tend to stock up on boxes and passes when I spot decent deals. You can’t apply more than one pass at a time, so just add another when you’re in your final month.

Options tend to include:

  • Three months entertainment
  • Two months cinema
  • One month cinema, one month entertainment & one day sports
  • One month sports

However recently it seems the cinema and month bundles have come with just a single month – not as good value.

Though it’s not always the case, the best prices are generally at Curry’s, Amazon and Argos. Around £20 is a decent price, though sometimes it can go as low as £15.

I’ll update this page regularly, but it’s worth checking the links to see if there’s been a new price cut.

One month cinema, one month entertainment, one day sports for £29.99

This is a decent deal if you’re looking to buy a one-day sports pass (£9.99) anyway. It’s normally £29.99 but sometimes on offer for £19.99 at Argos, Currys and Amazon. I’ll shout when I spot this.

> Buy a NOW TV stick and pass at Currys

> Buy a pass and stick combo at Argos

> Buy a NOW TV pass and stick from Amazon

NOW TV/CEX smart stick hack

If you do buy a bundled stick and pass package and don’t need the stick, you can sell it. You can try eBay but I find the easiest is via CEX. You can do this online or at one of their shops.

Though prices vary at CEX, you should expect to get between £8 and £10 for a brand new one in perfect condition. You’ll get more if you swap for vouchers but they do have to be spent at CEX.

Sell your old NOW TV stick at CEX

Gift card offers

A popular way to save, I think these might be on their way out.

In the past I’ve spotted the lowest prices over on Amazon, though they’ve been far higher in recent months, and not always cheaper than the cancellation trick (see below).

Deals at Currys used to be good but now stock seems to come and go. But if available you can get two months Entertainment for £10 and two months Cinema for £15. You might have to collect though as delivery seems to rarely be available.

CD Keys has also offered similar passes at lower prices, usually £3.49 each, but these have been out of stock for a long time.

> Buy a NOW TV gift card pass at Currys

> Get a cheap entertainment pass on Amazon

> Get a cheap Sky Cinema pass on Amazon

> Buy a cheap Cinema or Entertainment NOW TV pass on CDKeys

NOW TV cancellation trick

If you go to cancel your NOW TV pass, you’ll be asked the reason you are cancelling. Select the option saying it’s too expensive for you and you might be offered a discount to stay.

If that’s as good or better than the existing customer deals I’ve listed above, then you can accept it and pay less. This will be for a limited time, often three or four months, so don’t forget to repeat this process.

Do keep an eye on your emails too. It’s not unheard of for NOW TV to offer a discounted price after you’ve cancelled. Here’s more on how this trick works and how to cancel.

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Latest Sky Sports NOW TV deals

Check out the cashback offer at the top of the page for the best deal, but if you’ve already signed up to Quidco you often can save between 10% and 50% on month, week and day passes.

There are usually quite a few of these so I’ve listed them on my bespoke deals page for Sky Sports.

> More information on the best Sky Sports NOW TV passes

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Types of NOW TV pass

The Entertainment Pass

With this pass you get access to all the main Sky TV channels including streaming of Sky Atlantic, Sky One, FOX and more, plus full box sets of series such as Game of Thrones, The Walking Dead and West World (the exact titles do come and go throughout the year). It’s also the only way to get Sky Atlantic if you don’t have full Sky TV.

The NOW TV Entertainment Pass gives you access to 16 Sky channels

  • Sky One – including Modern Family, The Simpsons and more
  • Sky Atlantic – including Game of Thrones, WestWorld, True Detective and more
  • Sky Witness – including Blue Bloods
  • Sky Arts
  • Sky Crime
  • Sky Comedy – including Curb Your Enthusiasm and The Tonight Show 
  • Fox – including The Walking Dead and more
  • Comedy Central
  • MTV
  • Gold
  • Discovery
  • SyFy
  • Vice
  • Challenge
  • Nat Geo Wild
  • Loads of box sets

The Sky Cinema Pass

This movie package has all the films on Sky Cinema (formerly Sky Movies) channels. The films are generally more recent movies than those on Netflix and Amazon, along with plenty of classics.

The Sky Sports pass

The NOW TV Sky Sports Pass gives you all 11 Sky Sports channels, though the mobile pass only has five (those with an *)

  • Sky Sports Main Event
  • Sky Sports Premier League *
  • Sky Sports Football
  • Sky Sports Cricket
  • Sky Sports Golf
  • Sky Sports Racing *
  • Sky Sports F1
  • Sky Sports Arena *
  • Sky Sports Action *
  • Sky Sports News *
  • Sky Sports Mix

The Kids Pass

The NOW TV Kids Pass has six channels

  • Boomerang
  • Cartoonito
  • Cartoon Network
  • Nickelodeon
  • Nick Jr
  • Nick Toons

The Hayu Pass

The NOW TV Hayu Pass features shows such as Keeping up with the Kardashians and the Real Housewives of Atlanta.

The HD pass

If you want to watch NOW TV in full 1080 HD then you need to pay £3 a month for the NOW TV Boost. This also comes with 5.1 surround sound and lets you watch on an additional screen at the same time (so three at once). It will upgrade the quality on all your passes for the single price, except the Hayu pass, and there’s only limited content on the Kids pass.

How much is NOW TV

Here are the full price costs for all the different NOW TV passes – but of course you don’t need to pay this. Check out all the deals further down the page for ways to save.

  • Entertainment Pass costs £9.99 a month
  • The Sky Cinema Pass costs £11.99 a month
  • The Kids pass is just £3.99 a month
  • The Hayu pass costs £4.99 a month
  • There are three Sky Sports NOW TV passes
    • A Day Pass costs £9.99 for 24 hours
    • A Week Pass is £12.99 for a week
    • A Month Pass is £33.99 a month
    • A Mobile Month Pass is £5.99 a month
  • NOW TV Boost cost £3 a month

How do you watch NOW TV?

You need a decent internet connection to stream programmes via NOW TV. If you can do this already with iPlayer then you’ll be ok for NOW TV.

Lots of smart TVs will have a NOW TV app built-in, and this is the easiest way to watch NOW TV. If you don’t have the app then it’s worth buying a smart stick to plug into your telly. These don’t have to cost much, starting at £15, though there are often deals to get these for far less (see further down this page for the latest offers). They also have apps to let you watch Netflix, iPlayer and other on-demand services.

Alternatively NOW TV can be streamed via your computer, phone or tablet. You can register up to six devices, and you can change one device every month. You can watch on two devices at the sames time.