Get Sky Atlantic, Sky Cinema and Sky Sports without getting Sky – and pay less with these great NOWTV offers.
I’m a big fan of Sky’s NOW TV – or “NOW” as it’s been rebranded. I’ve been using it for years, saving me a fortune as I’ve been able to stop paying for TV via my broadband provider, whether that’s Sky, Virgin, BT or TalkTalk.
Despite recent price increases and fewer offers it is still the cheapest way to get big channels such as Sky Atlantic, Sky One and more.
What is NOW TV?
NOW TV is essentially an on-demand video streaming service, just like Netflix and iPlayer. The big difference is it lets you watch Sky channels. Why bother when you can do this direct? Well NOW TV is so much cheaper. And you’ll see below there are always deals to bring the price down further.
Another great thing is that you can subscribe month by month, rather than tie yourself into a year-long contract as you would if you had satellite or cable TV. Here’s my take on whether it’s worth the money.
It works best if you don’t watch ALL the different channels. That’s because films, TV and sport are all on different packages. Very cheap if you get one or two, but it can be pricey if you get more. And of course you need to consider if you’d be better off picking Netflix or Amazon Prime instead – there’s not enough time to watch all three!
You’re able to watch it on two devices simultaneously and register on six different devices.
New NOW TV customer offers and deals
The best offers are pretty much always for new customers. If you’ve never used NOW TV before always start with one of these. If there’s a free or very cheap pass featured further down you can always add that at a later date. I’ve ranked them in the order of how good I think they are.
These offers are only for new NOW TV subscribers. Make sure you cancel before the prepaid package is up or you’ll pay full price for the following months.
NOW TV Entertainment & Cinema: 40% off 6 months
This new user offer requires you to lock in for 6 months, after which you’ll pay full price but can cancel at any time.
- Entertainment & Cinema for £12 a month (save £8)
I’d caution against this package as I don’t feel there’s enough movies on there to warrant six continuous months, even at a discount. Instead I’d pay for full price of each for one month (if you need them both), and then see if you can get discounts when you cancel the passes.
This offer also comes with a 1 month trial of Boost.
Six months Entertainment, Cinema & Paramount+ for £15 p/m (expired)
This deal offers 25% off the standard monthly price for the NOW Entertainment and Cinema passes, while throwing in a six month free trial of Paramount + (worth £6.90 a month).
You’re locked in for a minimum of six months and then in month seven you’ll pay full price for each service. It’s only for new customers of NOW, and the Paramount + trial is also only for those new to that service.
This offer could end anytime but there’s usually an immediate replacement (often worth 50% off but only for a month or two).
This offer includes a 1-month trial of Boost, so you’ll need to pay extra for that after the trial if you want to keep it.
Reduced passes with Now Broadband
If you change your internet to NOW Broadband, you’ll be able to get discounted NOW passes. The cost varies depending when you sign up, but could be as little as £4 a month.
However, you are tied into the broadband and the NOW membership for 12 months. And it’ll go up to full price once the year ends.
NOW TV free trials
You can get a free 7-day trial on most NOW TV passes:
- Boost membership
Sadly there are no longer any free trials for the main passes, though they could return.
If you don’t want to keep paying then remember to cancel before the 7 days finish to avoid getting charged full price.
Existing NOW TV customer offers and deals
Most of the special offers are only for new customers, but there are lots of ways existing customers can save each month. Usually this involved either buying a gift card pass, or buying a multi-month pass with a NOW TV box or stick when these are on offer (which happens quite a bit).
With the passes you will get a code which you can enter into your account. Go to the view passes page and you’ll see where to add the code. If you are buying the passes with a NOW TV stick or box then the newer ones have the passes preloaded and are added to your account when you activate the device and log in.
Here are the best deals:
NOW TV cancellation trick
If you go to cancel your NOW TV pass, you’ll be asked the reason you are cancelling. Select the option saying it’s too expensive for you and you might be offered a discount to stay.
If that’s as good or better than the existing customer deals I’ve listed above, then you can accept it and pay less. This will be for a limited time, often three or four months, so don’t forget to repeat this process.
Do keep an eye on your emails too. It’s not unheard of for NOW TV to offer a discounted price after you’ve cancelled. Here’s more on how this trick works and how to cancel.
NOW email offers
It’s also worth having your email preferences set to allow promotional emails from NOW. They will regularly send promotions with discounts – most recently I signed up to four months of Entertainment for £1 a month.
This will only be sent if you don’t have an active subscription, another reason to hit cancel at the start of each month.
Up to £17 cashback
Though you can no longer earn cashback by spending direct with NOW, you can still earn it when buying passes from other retailers (check out those listed below for the best prices).
If you’ve not signed up to Quidco you can get a £10 bonus when you first shop via the site. There’s a minimum spend of £5 for this added bonus with Quidco so you can get all the passes.
Or if you sign up for my newsletter, then there’s an increased £17 bonus from Quidco for new members. However the mininum spend for this offer is £10.
Meanwhile the new member bonus at TopCashback is £10 when you spend £10.
Netflix, NOW TV and Freeview box for £12/m (expired)
If you have BT broadband (or sign up for it), you can add on a BT TV package that includes Netflix and NOW at a reduced price. For £12 a month for 24 months you will get:
- Netflix Basic (rrp £6.99 a month)
- NOW Entertainment (rrp £9.99 a month)
- 1TB 4K YouView recorder
interestingly it’s still Netflix Basic that comes with this package, even though that’s no longer available going direct to Netflix.
However if you want HD Netflix you’ll have to pay extra – and it’s not clear how much more this is. The difference in price between the two packages when paid direct is £4 a month, so expect the cost to be the same.
Similarly if you want HD and no adverts on your NOW pass that’s another £6 a month. And it’s often possible to get cheaper NOW packages direct with NOW – that might not be the case if you pay via your BT bill.
A similar model box will likely cost you £250, so if you are looking at ditching pay TV elsewhere, this would be a cheaper way to get hold of it, with the streaming services thrown in (though you won’t keep it if you leave BT in two years time).
You’ll also need to factor in if you can get broadband for less elsewhere, and that you’ll be tied in for two years. Oh, and prices will likely go up in spring 2024!
Offer ends 28 September 2023, but often returns throughout the year.
NOW TV Cinema: £1 a month for 3 months (expired)
Returning customers could get a NOW TV Cinema membership for £1 a month for 3 months plus a 1 month free Boost.
Eligible users will receive an email with the offer so keep an eye on your inbox!
This deal expires on Sunday 29 October so you’ll need to claim it quickly to lock in your reduced membership.
It’s worth noting that once the 3 month promotion is up, your subscription will renew at £9.99 a month unless you cancel it beforehand. And the free Boost renews at £6 unless you cancel that as well!
Gift card offers (expired)
A popular way to save, I think these might be on their way out. But with NOW TV rebranded to NOW it could be they return. I’ll update if they do.
In the past I’ve spotted the lowest prices over on Amazon, though they’ve been far higher in recent months, and not always cheaper than the cancellation trick (see below).
Deals at Currys used to be good but now stock seems to come and go. But if available you can get two months Entertainment for £10 and two months Cinema for £15. You might have to collect though as delivery seems to rarely be available.
CD Keys has also offered similar passes at lower prices, usually £3.49 each, but these have been out of stock for a long time.
NOW TV stick & pass offers
Even if you don’t need the NOW TV box or stick, buying them on offer with a pass included is often cheaper than paying full price.
However in 2021 it was announced the sticks are discontinued, and it’s no longer possible to pick up these deals. Which is a huge shame as they saved me a fortune!
Day pass, movie pass, entertainment pass and smart stick for £29.99 (expired)
This offer at Argos will get you the following for £19.99. It’s marked as clearance, so I’d imagine stock won’t last long.
- a smart stick (worth £15)
- a Sky Cinema pass (worth £11.99)
- an Entertainment pass (worth £9.99)
- a Sky Sports day pass (worth £9.99)
If you’re new to Quidco and TopCashback then don’t forget to combine this with the cashback offer listed above, potentially getting you another £17 off the price.
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Latest Sky Sports NOW TV deals
You need a separate pass for Sky Sports via NOW and there are often deals to bring the price down. I’ve listed them on my bespoke deals page for Sky Sports.
How much is NOW TV
Here are the full price costs for all the different NOW TV passes – but of course you don’t need to pay this. Check out all the deals further down the page for ways to save.
- Entertainment Pass costs £9.99 a month
- The Sky Cinema Pass costs £9.99 a month
- The Hayu pass costs £4.99 a month
- There are three Sky Sports NOW TV passes
- A Day Pass costs £11.99 for 24 hours
- A Month Pass is £34.99 a month
- A Mobile Month Pass is £9.99 a month
- NOW TV Boost cost £6 a month
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