You don’t need a Sky subscription to watch Sky Sports! Here are the latest deals for pay-as-you-go passes on NOW TV .
I’m a big fan of NOW (or NOW TV as it was called). It’s a cheap way to watch Sky channels, and if you are a fan of the Premier League, golf, cricket Formula 1 or dozens of other sports but can’t afford Sky, it can be a real money saver.
Sky vs NOW
If you get your TV via Sky, or even Virgin or BT, then you will likely have to commit to a long contract with your TV provider, probably 18 months. And it can be really expensive.
In terms of TV programmes and film channels, it’s almost always going to be cheaper to get those exact same channels via NOW instead.
It’s slightly more complicated for Sky Sports channels. The Day passes are perfect for occasional users at under £10 a go (or less if you use a deal). Sadly it looks like the week pass is no longer offered.
The monthly passes however can be expensive. At £34.99 a month, you’ll probably pay more via NOW TV for this channel than with Sky if you have it every single month of the year.
But there are regular deals which bring the price down, often to £25 a month and sometimes as low as £15. This makes the price much more comparable and you have the added advantage that you aren’t committed to a contract. You can stop it or pause it month by month.
What is NOW TV?
Think of NOW (or NOW TV as it was called until spring 2021) as a pay-per-view iPlayer for the Sky TV channels. The sports passes give you access to all 11 Sky Sports channels without a contract, so you can watch per day or per month.
NOW TV can be streamed on your computer, tablet, some smart TVs, games consoles and devices such as the Chromecast, Roku and Amazon Fire Sticks.
The passes don’t include TV or movie channels, which you need to buy separate passes for – though there are plenty of discounts to be found and I’ve summarised the best on my NOW TV deals page.
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NOW TV Sky Sports free trials
Unlike the other NOW membership passes, there’s no free trial for any of the Sports options.
NOW TV Sky Sports Day pass offers
Far better than a Sky contract is a £11.99 Day Pass. Despite recent price increases, I think this pass represents decent value for money for occasional viewing.
There use to be frequent discounts to be had, such as 20% off or bundles passes with a NOW TV smart stick. I’ll share any I find on this page but they aren’t as common now.
One day pass and 9 month mobile pass for £11.98 (expired)
If you buy a single Day Sky Sports pass you can get a 9-month mobile pass for a total of £11.98. As explained further down, mobile passes have fewer channels.
The offer is open to new NOW TV customers and existing customers who don’t currently have a sports pass.
Day pass for £5.99 (expired)
It’s been a long time since there was a discounted day pass. The last time was May 2022, when it was £5.99 – saving 50% on the full price. You’ll also get a month’s mobile membership included too.
The offer is available to new and existing customers without an active Sports pass. There’s no end date for this deal as yet so keep an eye on the price when you click through.
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Month-long Sky Sports pass on NOW TV
If you are going to watch a lot of the action on Sky Sports it’s probably cheaper to get a subscription via Sky, Virgin or BT. But if you want to dip in and out month by month you can buy a month pass for £34.99, (increased from £33.99 on 28 February 2023).
There are often discounts on the first month or two, sometimes as long as nine or 12 months. I’ll share any here when they are live. These offers are also sometimes emailed with unique codes to previous customers so it’s worth turning on the option for emails.
Don’t forget to cancel the month sports pass (which you can do any time) if you don’t want it to renew at full price.
Month passes also start from the moment you pay, unlike week and day passes which you activate when you want them to start.
From time to time you might see a better offer in your account or via email.
To receive emails you’ll need to have turned on the marketing preferences to allow this.
For in account offers you can see if you’re eligible if you head to the personalised My Offers section of your account. You’ll need to be signed in.
12 months at £25 with Now Broadband
If you change your internet to NOW Broadband, you’ll be able to get discounted NOW passes. For Sky Sports it’s currently £25 a month, though has been as low as £20.
However, you are tied into the broadband and Sports membership for 12 months. And it’ll go up to full price once the year ends.
12 months of Sky Sports at £19.99 a month for some (expired)
This offer is running via emails sent to previous customers, giving 6 months at £19.99 a month.
It’s a rolling contract for Sky Sports via NOW TV. You’ll save just over 42% on the standard monthly price. Importantly you aren’t tied into the full 12 months. You can cancel at any point. But you’ll pay full price if you restart at a later date.
You won’t get NOW Boost with this, so you’ll need to pay £6 a month extra if you want full HD (but follow the tricks here to hopefully get it knocked down to £2 a month).
The offer ends 14 August 2023. It’s open to new NOW TV customers and existing customers who either don’t have a pass or are in the last 30 days of a previous offer – as long as you received the email
6 months at £21 a month (expired)
Get an Unlimited Sky Sports membership for £21 per month (normally £34.99) for 6 months with NOW TV. The offer is open to new and existing NOW TV customers (for the latter it’s as long as you’re in the last month of an existing offer)
You’re not locked into a contract so you can ditch it earlier if you want. It’ll renew at full price if you don’t cancel in the last month.
You’ll also get a 1-month free Boost to stream in full HD – this will automatically renew after the first month at £6 a month if you don’t cancel.
You’ll need to act fast to get this deal as it runs out on 30 October 2023 at 8:59 am!
Mobile Sky Sports passes
NOW TV has a mobile pass which you can only watch via an app on your phone. This makes them a fair bit cheaper – though it’s not always available to buy.
The mobile pass costs £5.99 for a month. It only has five sports channels – Sky Sports Premier League, Sky Sports Action, Sky Sports Arena and Sky Sports News.
It’s worth checking the Day pass deals at the top of this page to see if a mobile pass is included, often for a month, if not more.
£1 off a mobile pass from CD Keys (expired)
A mobile pass was selling for £4.99 at CDKeys, though you could only use it once per account. It’s currently showing as unavailable.
NOW TV Sky Sports Week pass offers
NOW TV no longer offers the week pass. Whether this is permanent or temporary remains to be seen. Occasionally you can still get the offers which I’ll share below, but chances are slim.
Sky Sports on Virgin Media
You can get Sky Sports via the standard Virgin Media TV box, or via the Virgin Media Stream box. The latter only allows streaming, not recording.
Virgin Media Stream: £16 per month
You can currently get Sky Sports HD channels for £16 a month via Virgin Stream. It’s a 30-day rolling contract so you can cancel at any time. You’ll get the price for 18 months max, when it will then revert to full price (currently £38.75).
However you do need to be getting broadband via Virgin Media and there’s a £35 one-off set up charge (this can often be haggled to zero if you call up).
Check out our review of Virgin Media stream to find out more.
Thanks to CordBusters for bringing the deal to our attention.
Sky Sports on Sky
If you don’t want to ditch Sky for NOW, then you can still get Sky Sports channels direct. The best prices for the full package will usually require a new 18-month contract, which obviously ties you in. And don’t forget you’ll still need to pay for the standard Sky channels too – probably around £20 a month.
However if you don’t want all the Sky Sports channels you can pick one channel for £18 a month without a long contract.
Existing Sky customer: £18 for two football channels on Sky
You can sign up on a rolling 31-day contract for both Sky Sports Premier League and Sky Sports Football at £18 a month (down from £22 a month).
Existing Sky customer: £18 for Sky Sports F1 channels on Sky
Or if you are a dedicated Formula 1 fan, you can also sign up on a rolling 31-day contract for the Sky Sports F1 channel. This will cost you £18 a month.
Other sports broadcasters
Amazon Prime Video
As with last season Amazon is showing all the fixtures from two weeks.
Prime costs £95 a year, or £8.99 a month and includes other Amazon features. However if you just want the video channel for streaming sport, film and TV shows you can get this for £5.99 a month – which means you can pay just under £6 if you only want to watch the games. There’s also a free 30-day trial – just remember to cancel it if you don’t want to keep paying.
You can now buy month passes for TNT Sport. More details on this and other deals here.
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