Everything you need to know about the Morrisons loyalty scheme
Morrisons More was a bit of a hybrid scheme – part Asda Rewards and part Tesco Clubcard! But all that is changing. Here’s what you need to know about Morrisons More Card – and whether it’s worth having.
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What is Morrisons More?
Morrisons More is the supermarket’s loyalty scheme which replaced My Morrisons in 2023.
You earn points on your purchases at Morrisons and these points are converted into £5 vouchers. There are also discounted prices for members and personalised coupons.
How to sign up for Morrisons More
You can register for a More Card on the Morrisons More website or download the More Card app and if you are already an existing Morrisons.com customer, you can use your existing email & password.
If you’d prefer to have a physical card, you can log in and request this in your account in the ‘manage my card’ section.
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What’s changing with Morrisons More?
Customers will now earn five points on everything they buy. Selected products will still have extra bonus points, so you’ll still get the chance to earn even more points.
The five points on every product can be collected in-store, online and at selected Morrisons Daily stores and at Morrisons Groceries on Amazon. Exclusions will apply and there are the usual product categories you can’t earn points on like stamps, baby formula, gift cards etc.
How to earn Morrisons More Points
To take advantage of the scheme you’ll need to scan or swipe your card at the checkout. If you forget, there’s no way to add points on at a later date.
Points can be earned on every product you purchase although exclusions apply.
You can also earn points with personalised offers and at various times in the year, there are Points Booster challenges to earn extra points by spending a set amount on particular products or categories.
And if you’re lucky enough to have a Morrisons filling station nearby, you can also earn 5 points for every litre of fuel purchased.
What are Morrisons More points worth?
You’ll need 5,000 points before you can use your points. These will convert to a £5 voucher. And you can only convert the points in multiples of 5,000.
That means the points themselves are worth the following:
- 1 point is worth 0.1p
- 10 points are worth 1p
- 100 points are worth 10p
- 250 points are worth 25p
- 500 points are worth 50p
With the new scheme, you’re essentially getting 0.5p back on every product you purchase. It may not sound like much, but it will make getting your £5 voucher so much easier than previously.
How to use Morrisons More points
Online and app shoppers can choose when to convert the points into £5 vouchers. But if you don’t use the app or shop online, a £5 voucher will automatically print out at the till following a shop once you hit 5,000 points, so make sure you check for any printouts.
Points will last 12 months in your account, and any that aren’t swapped into vouchers within a year will expire. And once the points have been changed into a voucher, you’ve got a year to use it before that too expires.
What are Morrisons More’s other benefits?
Alongside the Morrisons More points, you’ll also have the chance to save money with More Card prices, which are similar to Clubcard prices.
There are also some set discounts once a week including:
- 20% off at the fish counter on Fridays
- 20% off steak at the butcher’s counter on Saturdays
Morrisons More clubs
Being a part of a More Club gives you access to a range of benefits including additional discounts and coupons. If eligible, you can join the following clubs:
- Baby & Toddler
- NHS
- Teacher
- Student
You can join a club in the Morrisons More app or website and you will be required to provide proof for the NHS, Teachers and Student clubs.
Is Morrisons More any good?
Andy’s Analysis
As is the case with all loyalty schemes, there’s little point going out of your way to shop at Morrisons to earn these points or claim the coupons.
However if you shop regularly at Morrisons it’s worth taking a look before you shop. Just don’t buy things you don’t need just because there’s an offer. And remember to check there aren’t bigger savings and discounts from different brands elsewhere on the shelves.
Does anyone know if you can use multiple £5 vouchers you earn, on a bigger shop?
Yes you can. I have done it a few times.
Yes you can, Bob. If you’ve got £40 worth of More Points accrued, you can convert them to fivers and use them all in one single shop. I recently converted £30 worth of points to fivers and used them all in one single shop to the value of £38, which effectively meant my weekly shopping cost me £8.
Might be better than my first reaction. Shopped yesterday at Morrisons and got 100 points on a shop of a bit below £30. I wasn’t checking for items that had points on them, just buying goods that I needed. This suggests an improvement on the previous system, where very little that I bought earned a discount. Not keen on the fact that the points only last a year, though, as it takes 5000 to earn the £5. and that’s a lot of shops. That differs from Sainsburys Nectar points, which last indefinitely.
I had over 4,000 points the last time it was changed and lost the lot so how do we know if the same thing won’t happen again with another revamp next year, they need to say how long this scheme will stay in place to gain loyalty!
LOYALTY has gone out of the window..unless that is the only supermarket in your area.
Needs to be renamed BENEFIT. I’LL stick to Tesco and Sainsbury, at least I can spend my points on fuel !!
Your maths is dreadful again. 1 point is worth 0.1p, not 0.01.
Seems to me that Morrisons schemes get progressively worse. At first you got points for money, then this was replaced by cash back on obscure items that you rarely bought, but at least it was applied straight away. Now, we seem to have a combination of the 2 previous schemes. You can only collect cashback points on obscure items and you wait a very long time for your money. In my opinion, Morrisons haven’t had a genuine loyalty scheme for years. I shop there because its the only supermarket in my immediate vicinity, but elsewhere when I can.
I totally agree with you. I too only have a Morrisons in the vicinity and shop elsewhere when I am out in the car. I prefer Tesco though it’s loyalty scheme is not as good these days.