Morrisons’ loyalty scheme is making big changes in May.
I’ve never been a fan of the Morrisons More scheme. To actually use your points you need to earn 5,000 points (worth a fiver), which required a £1,000 spend – far higher than the other supermarkets.
Well, it seems Morrisons has realised it wasn’t the best scheme. But rather than reform it so you can earn more points or payout at a lower level, it’s announced it will be dropping points completely from 10th May 2021.
The scheme will continue though, and there will be offers and coupons for instant savings instead.
But this isn’t the only change. Here’s what you need to know if you are a regular Morrisons shopper, including what it means for any points you’ve accumulated.
How is Morrisons More changing?
Coupons instead of points
Rather than get points you’ll be rewarded with digital coupons that can be used at the till for an instant discount. Morrisons say these will be personalised. Hopefully means they’ll be based on your previous shopping habits rather than products it thinks you’d like.
The app replaces cards
One major change that could impact you is that the supermarket is phasing out physical cards, so if you lose your card or sign up for the first time you’ll only be able to access the card and the savings via the Morrisons More app on your phone.
If you’d rather stick with your existing physical card you can keep using it – but you still need the app or an online account to activate the offers. This is going to mean lots of elderly shoppers miss out.
It’ll probably be renamed
The Morrisons website says the supermarket is reviewing the scheme’s name and plan to update it.
What it means for your existing More points
Earning points ends in May
You’ll continue to earn points until 9th May 2021. If you have points on a receipt you’ve got 30 days to add them to your card, and the final deadline for this is 8th June 2021.
Swapping points ends August
Any points you currently have will be valid until 9th August 2021. So you’ve got until that date to print the vouchers to spend in-store or save them to your account to use online.
Once you’ve done that, the vouchers will then be valid for 56 weeks.
But if you don’t print them or add them to your account they’ll disappear.
You probably won’t be able to swap all your points
As mentioned above you need 5,000 points to swap for a £5 voucher. But this isn’t a minimum – you need to exact multiples of 5,000.
If you have less than this, or any points left over after a 5,000 conversion these will be void. So potentially you could have 4,999 points, worth £4.99, wiped completely.
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Should you ditch Morrisons?
Though some people will be disappointed that the scheme is changing, it shouldn’t really be a reason to move to a supermarket with a points scheme like Tesco or Sainsbury’s.
Loyalty schemes are great additions to save money or earn points, but they’re rarely good enough to switch for.
Instead you’re better off choosing the supermarket based on price, quality of products and convenience.
So if you have a cheaper supermarket near you that you’re happy to use, maybe it is worth giving them a try instead of Morrisons. But equally, you might want to stick with or even try Morrisons rather than your usual choice despite the change to the scheme.