Asda has reduced the rewards you can get with its Asda Rewards loyalty scheme, but is it still worth using?
There’s a reward scheme available for Asda customers, offering money for completing “Missions”. And rather than earning points, you earn cash. Here’s what you need to know.
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What is Asda Rewards?
Unlike Clubcard and Nectar, you don’t earn points on every pound you spend. Instead, you’ll need to complete “missions” to earn cashback.
The money you earn can then be converted into Asda Pounds, which sit in a “Cashpot” within the app. They can be swapped for vouchers, which can be spent in-store and online.
How to sign up for Asda Rewards?
You’ll need to download the Asda Rewards app to take part and then sign up to the scheme there. There’s no option to sign up in-store or online.
There’s no physical card either. You’ll need to scan the digital card from within the app when you visit the supermarket. The app will automatically be linked to your online Asda account when you sign up (as long as you use the same details).
How to earn Asda Rewards
As mentioned, there are no Asda Reward points. You’ll earn money back in pence and pounds, but only on specific products and offers. There used to be two key ways to earn Asda Rewards: star products and missions, but Asda pulled star products in 2025. Sometimes there are small promotions similar to star products, such as 10% cashback on produce.
Missions
You earn money in your Asda Rewards Cashpot by completing Missions.
Milestone missions require you to shop a certain number of times or spend a certain amount to complete the mission. Remember to scan your card each time you shop, and once you spend or shop the required times, another milestone mission will usually be unlocked.
The generic missions change on a regular basis and are of the “buy x number, get £x back”, such as, buy five health and beauty items to receive a £2 bonus, or spend £25 on school uniforms to get £5 back.
Often they’ll require multiple transactions, so you won’t necessarily be able to earn the rewards from an occasional shop.
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How to spend Asda Rewards
All the rewards you’ve earned will be sent to your Cashpot and appear as a monetary value. They should appear within 24 hours of your purchase.
To use the cash, you need to have amassed a minimum of £1, which can then be swapped for a £1 voucher. You can only swap in £1 denominations, so if you have £1.20 stacked up and swap it for a voucher, you’ll need to earn another 80p before you can get another voucher.
You also need to spend the full amount (or more) to redeem them. If the basket is less than your voucher amount you’ll need to spend more or wait until next time.
It’s worth noting that if you scan your Asda Rewards card and there’s a voucher on the account, it’ll automatically be used – as long as the value of the shop is larger.
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Boosting Asda Rewards
Look out for boosted offers which will increase the value of your Asda Pounds when converting them to vouchers. They usually apply to certain spending categories. If Boost Vouchers are available they will show in the app.
How long do Asda Rewards earnings and vouchers last?
The Rewards that are added to your Cashpot will last for six months before expiring. This will happen at the end of each month, so earn Rewards in June, and if they’ve not been used, they’ll disappear at the end of the following December.
Once converted to vouchers, they’ll only last for 30 days. So you make sure you’re able to use them before swapping your Cashpot over.
Is Asda Rewards a good loyalty scheme?
Zoe’s analysis
If you shop at Asda, it’s worth downloading the app and scanning it whenever you shop — after all, it’s better to earn something when you shop — but it’s not the best loyalty scheme available.
It wasn’t a terrible loyalty scheme before Asda ditched the Star Products, which earned you money back on certain products, but now, unless you’re buying in the categories that Asda’s got in its Missions, you barely earn anything back on your shop.
When the Milestone missions are running, these can offer some half-decent money back, so it’s still worth keeping an eye out for them.
Earning more rewards via the Asda Money Credit Card
There is another way to earn Asda Rewards – the Asda Money Credit Card. This is a cashback card earning 0.75 back in Asda Pounds when spent at Asda and 0.2% back elsewhere. You can also get £20 in your Cashpot when you sign up, if you’re accepted.
The money you make is added to your Cashpot. Here’s our review of the Asda Money credit card.
I have shopped at Asda every week and received some credit added each week. For some reason from 28th April 2025 only a 60p prize was added despite the fact I have shopped weekly always spending between £35 and £55. As a previous contributor has stated, in Tesco many products have good discounts shown and one just needs to check in with their app.
Looks like the Star Products element of Asda’s rewards scheme has been scrapped. Makes it even more useless than it was already. My only missions showing at the moment are £2 for “selected Children’s and Gaming magazines” and “10% back in your cashpot” for spending £50 or more on an Apple gift card. Neither of which are of the slightest interest to me.
You need to watch out for their fake deals. eg. I always buy Dove deodorant. Asda recently had a “super star” offer: buy the product at £4.50, get £1.50 in your cashpot – so total cost was £3.00. When the “deal” ended, the price went down to £3.00 anyway, with 10% back in your cashpot, and a daily prize draw with a minimum win of 50p – so buy two of them for £6, get 60p cashback, and minimum 50p in the prize draw – total cost for 2: £4.90 max, or £2.45 each – way better than the so called “super star” deal the week before. You can get a bargain if you know your products, but otherwise they can be very fake “deals”.
I wonder how much the design of the app has cost Asda? We will be paying for that through the prices. There is a built in disadvantage for people shopping for one person. I don’t want to buy 5 frozen items or 5 fruit and veg items at once. Why not just have a card? Easy to use, cheap to produce and administer. A no brainer!
We shop at Asda every week we have £142.92 in our cash pot . Plus I spent a £50 voucher and a £35 voucher. You can spend whatever is in your cash pot . To the nearest pound . We’ve never had problems with the app or our store
The milestone feature is totally unfathomable, it’s almost like a state secret. Asda are free to change it at will. When no details are given about the milestone parameters are it is a total farce. I do know however they are nowhere as generous as they were 12 months ago.
I notice that hardly get anything back and it’s gone so expensive and I’m talking pounds difference now with each shop
I’ve notices the spending milestones limita have increased significantly. Initially I was hitting thw mission total everytime (buying for family of 4 – around £600 per month). Now that amount only completes the first few missions. App appwars rigged to monitor your spend habits and limit the amount of reward given.
Never had a problem. Don’t look for particular products – I just do my regular shop and generally get something back. I’ve redeemed twice so far without a problem. Once for £70.00 and once for £50.00.
Bought a beef joint with £3 cashpot on it a few days ago , card scanned at till and no money added to my Asda Rewards…also when the cashier scanned my phone to use the membership she scanned a 3 pound beer first as she said needed to scan an item first prior to card and it put the beer twice on my bill..I went to CSERVICE and had that removed but no sign of the 3 pounds off from the beef….Please confirm how the cashpot works..thank you!
I have accumulated £40 on my reward vouchers but when I tried to pay for £7 worth of items was told I had to spend the full £40 as you cannot just use it for small desperate transactions 😏
Not much use to me I usually leave my phone in the car alongside fifty bags for life
Can you only get Vouchers of £10 – how many can you use against one shop? I have £42.00 in my caspot but only letting me get one £10 voucher.
I think you can only get vouchers in multiples of £10 I’m finding the same problem
I scan mine at checkout before I scan all my products. Used it a few times with no problems.
The last 2 times I’ve used it the rewards havnt gone on is it anything to do with me using blur light card
No it’s nothing to do with your BlueLightCard, I’ve got one as well, when you swipe your phone make sure you hear a noise, I think it says credit on the in store screen , I’ve swiped it twice and because I didn’t hear a noise it meant that my points hadn’t been put on…
This also happened to me spend over £200 used the blue light card and nothing went into my rewards, it’s shows on the receipt it’s been scanned???
Updated app and now app won’t work on my phone. A card – like Tesco/Co-oP – would have been ideal as do t really want to have to take out phone in busy shop. Got cash on there but unless I upgrade phone (doubt it) or update the phone system (can’t no room) then no good
it is nothing to do with your blue light card…
the app runs independantly and the points are put on based on your shop and wether you have purchased certtain products… when you pay for your goods get your pho e out and they scan the app and the money is rewarded to the app. then gat your shopping amount then show your nlue light card.. your discount will be added after this and before you finally pay
This happened to me last week I rang and they were very helpful and awarded them manually to my account, I did have receipt
We had the same problem, spoke to head office and they said that you should scan your blue light card first, then your rewards app. We did this and it was fine. Then we had another trip to the store where the checkout operator argued with us and said, no, that’s not right, that’s only when you are claiming a voucher and despite our request to scan the blue light card first, promptly ignored that and did it the other way around. We didn’t get this shop added to our rewards, although the receipt says it was scanned, so it does seem to matter which order you do it in.
She also scanned some raspberries twice, which we didn’t notice until we got home, so another £2 down!
Also, we have about £29 in the cash pot, just observed this morning that the max reward voucher is £15, so although we were going to save it all up for the Christmas shop, this might mean that we lose our remaining rewards, so we think we will cash them in more frequently.
How to claim ‘ASDA Rewards’-as I do Not have a mobile phone? Yes-that’s right I am one of the silent minority that neither needs nor wants a mobile phone.
I would like a physical card. The app on my phone won’t connect in Eastbourne store using data or Asda’s own wifi.
Take a screen print and keep it in your photos and use that.
I have done 3 shops at Asda and my points have not gone on . A worker at as told me it’s because I had completed the mission. I thought you got pounds every time you shop . If so that’s wrong not happy at all.
you get rewards on items that yoh buy that are rewardable, not on every single item you buy…. check out ghe app or website for actual rewards available
I have not yet signed up for this and only want to use cash – can the scheme be used cash only?
Bring back the APG 🙂
OK, I’ve downloaded the app and want to use scan and go. When/how do you scan the in app card? Do you use the handset if so is it before or after you start shopping? Do you scan it at the checkout? If so is it before or after you scan the qr code. I’ve looked online but cannot see step by step instructions for using rewards with scan and go.
Scan just before payment seems to work
Did a big shop over 100 then to be told after I had paid about the asda rewards how do I add my point to my app from recipt ?? Or can u not do that ? ..
You can’t add them afterwards. Really annoying.
You can get them added if you phone the helpline, although it took 30 minutes to get through when I did it
Seems to be a lot of criticism here. Personally I don’t mind it. I spent £80 last week on an Asda shop and completed three missions (spend £50, but 10 items of fruit and veg, buy 5 frozen items) and got £4 back. In Tesco I would have only got 80p and would have had to spend £400 to get £4. I appreciate I won’t get this every time but it does differentiate it from Nectar or Clubcard and missions encouraging you to buy more fruit and veg can only be a good thing?
i spent nearly £280 on specs at Asda plus about £20 on food. The reward given was one whole penny. A complete waste of time.
Hello Karen the reward shows as 1p on your receipt however money saved on each transaction is shown in the app. When you claim it it goes into your cash pot.
Decent article but not 100% correct, saying you can only cash out in multiples of £10 is wrong as i literally cashed in £9 of my £9.24 balance this morning. Maybe you meant you can only cash out in round pounds?
Thanks John, this is what the Asda press office told me. I’ll get back to them to query.
Great explanation! Sounds pretty simple! Do you know how many £10 vouchers can be redeemed at once? Is there any limit?
Far to complicated for me to bother with. I save by being savvy shopping at all the Supermarkets.
Marketing gone mad.
The best scheme would be to just get a discount on a products price when it is a special offer, supplier bonus’ to the supermarket pay for these, the retailer gives you nothing.
Tesco’s club card offering a reduction in store of price reductions, if you have a card is the easiest to use, you get the faff of points as well, but provided you know the normal price, and that tesco haven’t increased it , to make the offer look better it is easy and simple.
Getting pitiful rewards like Sainsbury and Morrison can be ignored they are useless in terms of value.
Blimey Asda..could you have made it more any more complicated if you’d tried ! Seems to be a numerous getouts for them in the T&Cs.
One thing I noticed when reading the help pages is that if you pay for something using Asda Rewards Vouchers, and then return it, you don’t get the rewards vouchers back.