Supermarket deals, including discounted gift cards, free choc, new online supermarket customer offers
There are so many supermarket-specific deals that we’ve moved this section away from our food and drink deals page. We’ll keep adding to the page as new offers appear.
Morrisons: 75p Easter Eggs
If you scan your Morrisons More card at checkout, you can get selected medium Easter Eggs for 75p. The eligible eggs are clearly shown in-store. The eggs are usually £1.50, so this saves you 75p per egg.
There isn’t currently an end date for this offer.
Lidl: Spin for a free bakery item
When you shop at Lidl from 1 to 29 February and scan your Lidl+ app, you get to spin a wheel in the app to get a free bakery item. Every spin wins a prize, so it’s worth doing if you shop at Lidl between these days. You can spin the wheel once per day (if you spend at least a penny every day).
Iceland: 10 items for £10
Iceland is currently running a 10 for £10 multibuy offer. The offer is mainly on Birds Eye products and includes pizzas, veggies, fish fingers, roasties and fish cakes, amongst other standard frozen items.
Most of the items in the offer would usually cost between £1.50 and £3, so it’s a good opportunity to fill up your freezer if these are items you’d usually buy anyway.
Morrisons: £5 off via Santander (ended)
If you have an account with Santander and have signed up for the free Santander Boosts scheme there’s a £5 off £50 voucher to use online at Morrisons for deliveries before 18 February 2024.
The £50 minimum excludes delivery and carrier bag charges.
You need to claim the voucher code and enter it at checkout. It can’t be used on certain products, including alcohol and baby milk.
Gift card offers
Cashback on supermarket gift cards
There are a number of apps that’ll give you money back when you buy gift cards, including some of the major supermarkets. Use these for your everyday shopping and you’ll be saving every time.
The key apps are:
We’ve written in more detail about them here, including some welcome offers to boost your savings.
Asda: £40 gift card with Asda Mobile SIM
You can currently get a free £40 Asda gift card when you get a £7/month Asda Mobile SIM and have it auto-renew for three months – this can nab you a £40 gift card for just £21 .
In addition, you can get £2 cashback from TopCashback, meaning that your £40 gift card only comes to £19.
Here’s how to do it:
- Click through to Asda Mobile through TopCashback – choose the £7 bundle
- Sign up for an account and SIM
- Set your bundle to auto-renew every month
- After 3 months, you’ll get a £40 gift card.
- At this stage, you can cancel if you want to.
If you’ve not used TopCashback before, you can get an extra £15 welcome bonus.
This offer ends on 5 March 2024.
You can often save a little extra on your groceries using supermarket cashback apps (read my review), and it’s worth checking to see if there are freebies.
An example week:
CheckoutSmart had free Rachel’s rice pudding at Morrisons, free Bahlens Pick Up biscuit bars at Sainsbury’s and free Little Dish kids meals at most supermarkets.
Over on Green Jinn there was free Kombucha and popped chips at Tesco, free Love Corn at Waitrose, Asda and Sainsbury’s and free protein shakes and pea milk at Morrisons.
While Shopmium offers included free oat milk at Sainsbury’s, free Iron Bru at Asda, Co-Op and more, free Rachel’s organic yoghurts at Waitrose and Sainsbury’s, free Jerky at Asda, Morrisons and Sainbury’s and free Diet Pepsi at Tesco. And don’t forget there’s also free Pringles for newbies (more on this below).
Shopmium: Free Dairy Milk Buttons
One – Shopmium – offers a freebie to get you started. Right now it’s a pack of Dairy Milk Buttons.
Previously it’s been a pack of pringles, tub of Ben & Jerry’s, a snack jar of Nutella and it used to be a bar of Lindt chocolate, and has at times been a box of cornettos. It should say when you download the app.
Use the code KHMYEEFW to activate the offer. Once you have signed up you’ll need to buy the item and then scan your receipt to get the money paid back.
There are always lots of other discounts and freebies on the app, so it’s worth browsing to see what else you can buy.
Shop and Scan: £10 welcome offer
Sign up for grocery reward site ShopandScan via this link and you’ll get a £10 voucher (check the offer is listed on the landing page).
To earn more money back you’ll need to scan the barcodes of everything you buy. I did this years ago and it was a bit of a faff, but it could well have changed!
You’ll only be able to join if you have a Windows PC.
GreenJinn: £1 credit (expired)
Another app, GreenJinn offers cashback in the same way as Shopmium, and you can get £1 if you sign up via this link or use the promo code CLEVERCASH in the Reward section of the app (tap the profile icon in the top right of the app).
You’ll need to earn a total of £1.50 to cashout, which means you’ll need to claim at least one product. For example, if you buy a product that’s £2 with 50p cashback, you’ll then have a balance of £1.50.
Loyalty coupons and prices
Supermarket loyalty schemes often let you earn points as you shop, while others give you discounted prices or coupons – or a mix of all three!
Tesco: collect double points
When you scan your Clubcard from 8 January until 25 February 2024, you’ll get double points.
You don’t have to opt-in for the offer, you’ll just automatically get double the points, as long as you scan your Clubcard at the checkout every time you shop.
This works in-store, online, at Tesco petrol stations and in Tesco cafes
Waitrose: Weekly MyWaitrose discounts
It’s worth checking your offers before you shop to see how much you can save. In 2023 it appears to be mainly 50p or £1 vouchers, which is a far way down on the £3 and £4 offers I regularly received last year.
Here’s my full analysis of the scheme and how it works.
Co-op: Coupons via membership
You need to be a Co-op member to get this deal. which costs £1, though it gives you 2% cashback on your shop so regular shoppers will get this back.
Once you’ve signed into the app or online account you’ll see various offers which change each week. You can add two to your account and they’re automatically redeemed when you swipe your card at checkout. I often see £1 off your shopping offers here, as well as money off categories (eg 25p off cheese) or specific items (eg 50p off coke).
Tesco Clubcard Prices
If you’ve got a Clubcard loyalty card (they’re free if you don’t), then you’ll be able to get reduced prices on hundreds of items at Tesco.
Offers change regularly. Though they’re sometimes decent discounts, they can sometimes be beaten at other supermarkets.
You need to scan your Clubcard at the till for the discounts to be taken off the total. It’s online and in-store but not at Express or Metro stores.
Lidl: Coupons on Lidl Plus app
Download the Lidl Plus app and you’ll get new money off vouchers every Thursday.
You might also find one when you first sign up to save £5 when you spend £25. If it’s there it’s valid for 14 days from when you activate the app.
Lidl: Up to £12 back a month with Coupon Plus
There’s also a new offer called Coupon Plus. If you reach certain spending thresholds in the calendar month, you’ll get a coupon to spend.
The levels are:
- Spend £50 and get a free bakery coupon
- Spend £100 and get £2 off
- Spend £150 and get a coupon
- Spend £250 and you’ll get an extra 10% off your next shop (up to a maximum of £20)
You need to scan your Lidl Plus app when you shop to qualify for the offer.
The coupon will be added to you Lidl Plus app and you’ll have seven days to use it.
Obviously, this is only good if you are going to spend that amount anyway – it’s not a reason to buy things you don’t need.
Nectar: Weekly offers on app
If you have a Nectar card you can earn bonus points each week on select items at Sainsbury’s. Usually there are six products, often tailored to your shopping habits.
However, these offers are changing and some customers will already have seen different promotions. Here’s more on this story.
Free 4-pack of Strongbow Tropical (expired)
You can get a free 4-pack of Strongbow Tropical via this link. To get it, you’ve got to buy a pack (up to the value of £6.25) from Tesco, Asda, Co-op, Waitrose, Sainsbury’s or Morrisons, then upload your receipt using the link texted to you to get the cost refunded.
There are 7,500 free packs available, and you’ve got until 30 November 2023 to upload your receipt.
Money off codes
Ocado: 25% off for new customers (expired)
If you shop at Ocado for the first time and use the code VOU3887402 you’ll save 30% off a £75 order from 10 to 31 August 2023. You’ll also get free “Smart Pass” delivery for three months. Max discount £25.
It’s also worth checking your email to see if you’re an existing customer in case you get sent a similar deal.
Out-of-date but good to eat
There are a couple of websites which sell food that’s past or close to its best before date – but still safe to eat (more on the different dates on food here). Be careful not to over-order tough (much of it is bulk buy), and check the initial, pre-discounted price hasn’t been inflated. Watch out for delivery fees too.
We have a full guide on discount supermarket food here.
Discount Dragon (formally Yankee Bundles) is particularly good for chocolate, especially after big season events like Easter and Christmas. There’s free delivery on orders over £20 and 5% off your first order.
It’s worth checking out the Approved Food website to see if there’s anything that takes your fancy. Along with food that’s just out of date there are products that are part of warehouse clearances. When I tried it back in 2017, I managed to buy things that had years left before they expired.
Christmas bonus schemes
Christmas saver schemes 2024
Asda, Tesco, Sainsbury’s, Iceland and Morrisons all tend to offer Christmas savings schemes. Depending on how much money you add to your account you’ll get a bonus reward. You can use your savings for any shopping in-store or online at the selected supermarket.
The table below shows the dates for 2023, we expect that they’ll be similar in 2024:
|Last date to add money
|3 November 2023
|£20 with £100
|18 October 2023
|30 September 2023
|1 November 2023
|Asda Christmas Savings Card
|12 November 2023
|Asda Rewards Cashpot
|24 November 2023