Supermarket deals, including discounted gift cards, free chocolate, new online supermarket customer offers
There are so many supermarket-specific deals that we’ve moved this section away from our food and drink deals page. We’ll keep adding to the page as new offers appear.
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Grocery delivery offers
Ocado: 25% off for new customers
If you shop at Ocado for the first time and use the code VOU4239713 you’ll save 25% off your first order. You’ll also get free “Smart Pass” delivery for three months. Minimum spend £60, max discount £20.
It’s also worth checking your email to see if you’re an existing customer in case you get sent a similar deal.
Iceland: £5 off your first online shop
Use code ICEFIVEOFF to save £5 on your first online shop over £45. There’s also free next day delivery too.
Zoom by Ocado: 20% off your first order
New to the speedy grocery delivery apps is Zoom by Ocado. Available in West London only at this time. Get 20% off your first order with the code WELCOME20.
Current offers & sales
Chocomel: free 750ml carton of chocolate milk
Chocomel is back giving away free 750ml cartons of chocolate milk. Sign up with your name and phone number online and you’ll be texted instructions.
You can pick the carton up from Sainsbury’s, Tesco or Morrisons – and the way you redeem the offer depends on the store. You’ll either pay for the item and claim your cashback afterwards (hold onto your receipt) or click ‘ready to pay’ and it unlocks your coupon which you can scan at the checkout.
Once you’ve signed up you have six days to grab your Chocomel. Offers ends 23:59 on 30 August or once 15,000 coupons have been redeemed – whichever is sooner.
Multiple supermarkets: Easter Lamb half price
Lots of supermarkets are offering lamb at reduced prices this Easter. A lot of these offers are available now, although some may not hit the stores until closer to the time.
Here are the ones that have been announced so far:
- Iceland – half-price leg of lamb – £6.94 per kg
- Asda – half-price leg of lamb, now £6.17 per kg
- Aldi – leg of lamb for £6.15 per kg from 14 April 2025.
- Tesco – lamb shoulder joint – £6.75 per kg with a Clubcard
Iceland: 8 freezer items for £10
Iceland is currently running a 8 for £10 multibuy offer. The offer is on Birds Eye products and includes pizzas, veggies, fish fingers and fish cakes, amongst other standard frozen items.
Most of the items in the offer would usually cost between £1.50 and £3, so it’s a good opportunity to fill up your freezer if these are items you’d usually buy anyway.
Gift card offers
Cashback on supermarket gift cards
There are a number of apps that’ll give you money back when you buy gift cards, including some of the major supermarkets. Use these for your everyday shopping and you’ll be saving every time.
The key apps are:
- JamDoughnut
- Cheddar
- HyperJar
- TopGiftcards (via TopCashback)
We’ve written in more detail about them here, including some welcome offers to boost your savings.
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Cashback apps
You can often save a little extra on your groceries using supermarket cashback apps (read our review), and it’s worth checking to see if there are freebies.
An example week:
CheckoutSmart had free Rachel’s rice pudding at Morrisons, free Bahlens Pick Up biscuit bars at Sainsbury’s and free Little Dish kids meals at most supermarkets.
Over on Green Jinn there was free Kombucha and popped chips at Tesco, free Love Corn at Waitrose, Asda and Sainsbury’s and free protein shakes and pea milk at Morrisons.
While Shopmium offers included free oat milk at Sainsbury’s, free Iron Bru at Asda, Co-Op and more, free Rachel’s organic yoghurts at Waitrose and Sainsbury’s, free Jerky at Asda, Morrisons and Sainsbury’s and free Diet Pepsi at Tesco. And don’t forget there’s also free Pringles for newbies (more on this below).
Shopmium: free Dairy Milk Buttons
One – Shopmium – offers a freebie to get you started. Right now it’s a pack of Dairy Milk Buttons.
Previously it’s been a pack of pringles, tub of Ben & Jerry’s, a snack jar of Nutella and it used to be a bar of Lindt chocolate, and has at times been a box of cornettos. It should say when you download the app.
Use the code KHMYEEFW to activate the offer. Once you have signed up you’ll need to buy the item and then scan your receipt to get the money paid back.
There are always lots of other discounts and freebies on the app, so it’s worth browsing to see what else you can buy.
Christmas bonus schemes
Christmas saver schemes 2024 (ended)
Asda, Tesco, Sainsbury’s, Iceland and Morrisons all tend to offer Christmas savings schemes. Depending on how much money you add to your account you’ll get a bonus reward. You can use your savings for any shopping in-store or online at the selected supermarket.
The table below shows the dates for 2024:
| Supermarket | Last date to add money | Bonus |
| Iceland | 6 November 2024 | 15% |
| Tesco | 17 October 2024 | 6% |
| Morrisons | 31 October 2024 | 3% |
| Sainsbury’s | 1 November 2024 | 5% |
| Asda Christmas Savings Card | 11 November 2024 | 5.3% |
| Asda Christmas Saver Cashpot | 3 November 2024 | TBC |
| Co-op | TBC | 4% |
Expired offers
Amazon Fresh: £15 off each of your first three shops (ended)
Get £15 off a minimum spend of £60 on your first three shops with Amazon Fresh. Use the code WELCOMEFRESH at the checkout when you place your first order and the offer will be automatically applied to your next two orders. Offer expires 8 January 2025.
Morrisons on Amazon: £20 off each of your first three shops (expired)
If you’re new to Morrisons on Amazon, you’ll get £20 off each of your first three shops with the code NEW20OFF01, NEW20OFF02 and NEW20OFF03 for your first, second and third shops respectively. £70 minimum spend applies.
Co-op: five freezer items for £5 (expired)
Co-op is offering five freezer items for £5 for loyalty members (£6 if you’re not a member).
Included in the offer are:
- Young’s Chip Shop 2 Fish Steaks
- Birds Eye 12 Garden Peas
- Whitby Seafoods Scampi Bites
- McCain Oven Chips
- Carte D’or Madagascan Vanilla Ice Cream
Offer expires 19 November
The free Chocomel was nothing of the sort. The coupon wouldn’t activate on the site, saying it was due to high demand. Had to pay the £2.75. Won’t use these offers again.
For Waitrose, surely your headline should be spend £100 (2x£50) get £15 off,, not just £50!
Tesco Clubcard: Chance to win £500 in gift cards
When I select this I’m shown a page which states it’s unsafe and may be a scam
the strongbow ended a while ago
Andy, I’d be interested to know why the Nuii deal would not work with Morrisons – they have a 2 for £5 deal on at the moment too. Is it down to a difference in the receipt format between Asda and Morrisons?
Have used Shopandscan for several years. As we receive online deliveries and we need to check all the produce has been delivered, its hardly an inconvenience to scan the bar codes. Between scanning and sending copied of receipts, Christmas bonuses, completing food diaries, the Shopandscan Food on the Go App and surveys, I probably earn £200 a year.
Lidl offer has changed and you have to spend £250 and get 10% off your next shop instead of the £10
The Co op reward was reduced to 2%
Thanks Keith. Updated
Surely that £2 and £10 bonus on spend at Lidl has been running for months now?
Possibly. I don’t have a Lidl near me but it was pointed out to me just last week
Don’t you think you should mention that you get a REFERRAL BONUS when people use your Shopmium signing up code? I think you might be contravening the law otherwise.
Hi Jay, thanks for your interest. It’s good to keep an eye out for this. However, in this case, you’ve missed a few things.
If you read the top of this post, and any other which contain affiliate or referral links, you’ll see that it’s clearly stated that sometimes links will generate income, and there’s a link for futher information.
Something which I do which very few other sites do (possibly just MSE and one or two other bloggers) is to only write about and share deals which are the best deals, regardless of whether they generate income or not.
I hope this clears things up for you. Thanks for reading the blog.
Morrisons not back on my Airtime Rewards app.
Hmm, strange. It’s showing in the grocery tab for me
Not in mine either.
God some people are so sad, want others to do all the work and you just sit back and enjoy. While they find things out take time to let others know with no benefit for their time. Get a life.
I’ve downloaded new Lidl Plus App but no voucher £5 off when spend £25 is available any more.
This was only valid for those who downloaded this app and register with Lidl by 23/09/20
Thanks Zak
I just downloaded in April and got discount in UK, used it in Spain and cash backs and money off is better than UK.
Hi
Could you please clarify in what order Iceland uses the money from a bonus card? The Iceland website is silent about this. First the current balance then the savings made in August
Hi
Could you please clarify in what order Iceland uses the money from a bonus card? The Iceland website is silent about this. First the current balance then the savings made in August, then the is the credit bonus the last?
Yes, I looked for this but couldn’t find the info. I’d assume it takes the bonus first as it says that’ll disappear at the end of September, but I’m not sure for certain.
When you save on your Bonus Card and hit the £20 savings threshold the balance increases the same or next day by the normal £1 bonus. It looks like the “additional bonus” earned through August is going to be added in one amount between 31/8 & 4/09. So after that date the balance should increase by that amount accordingly. I don’t believe the Bonus Card is that sophisticated that it can distinguish between different types of money added to the balance & bonuses earned. So I’m taking it that as long as you spend as much or more than the additional bonus by the expiry date you will have used it up.
I can’t find the shopmium app – when I click on the ones listed that include the word shopmium it brings up a list but shopmium doesn’t seem to be on the list. Or am I having a senior moment?
It is available on both Android and Apple… if you’re struggling there is a desktop option, though it has less offers.
Can’t see free almond ice cream on checkoutsmart. Are you sure it’s valid ?
Hi Amit. It’s still showing on my and my wife’s accounts. It says “own brand chocolate almond ice cream”
Not on mine either