Asda Rewards: will you lose your cashback after revamp?

Money in Cashpots earned this and late last year could already have expired.

Back in January, Asda revamped its Asda Reward scheme, promising lower prices across the board as a result. But one consequence seems to have gone under the radar – and the supermarket is refusing to refund customers who’ll miss out.

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What is Asda Rewards?

Launched just three years ago, the first loyalty scheme from Asda offered shoppers the chance to earn money back on ‘Star Products’ and from completing ‘Missions’.

Though this format meant you wouldn’t earn on every pound spent, as you do with Tesco’s Clubcard and Sainsbury’s Nectar schemes, it could still be a decent money maker for both occasional and regular shoppers – I earned around £45 between late 2022 and March 2025 from around 20 visits to the supermarket in that period.

The money you earn is added to your Cashpot, which can be exchanged for vouchers to use on your shopping.

Any money you earn towards your Cashpot needs to be swapped into vouchers to use at Asda. However, it can only be converted in multiples of £1.

Since many Star Products would earn around 10% back, that would result in pennies added to the pot. Similarly, though Mission rewards were often a round number, that could be a multiple of 25p.

What changed?

In January this year, Asda announced the end to Star Products, while there’s been a marked decline in both the frequency and value of Missions.

In it’s place, the supermarket claims the return of Asda Rollback and Asda Prices have lowered prices on over 14,000 products.

Also, many additional promotions that used to offer ways to add to the Cashpot, such as ‘Spin to Win’, often now provide a coupon instead that can be used at the checkout.

The most recent iteration of this ran in May and June 2025, and did offer six million Cashpot prizes ranging from 60p to £6,000, but almost twice as many coupons (around 11 million). So though there was a decent chance for regular shoppers to add to Cashpots, you were still more likely to win a coupon.

And if you did get a cashpot price, around 99% of these would have been for just 60p, meaning more would be needed to swap to a voucher.

Why you could lose your Cashpot balance

Though not impossible, the changes mean it’s now very hard to add any more money to your Cashpoint, outside of using the Asda Money credit card or occasional promotions. And that’s where the problem lies.

As a result, shoppers are unlikely to reach a balance that rounds up to a full pound, meaning even if the bulk of cashpot was swapped, some would still be left over.

Added to this, money added to the Cashpot expires after six months. If you don’t convert it to a voucher before this date, you lose it.

You can transfer your Cashpot into the Christmas Cashpot, which will extend their life until the end of 2025, but this can still only be in full pound denominations. Anything under a quid can’t be moved.

Hopefully users have swapped over existing full pounds into vouchers or the Christmas pot before the six months is up, or will move them over now.

However, since it’s been just over half a year since the end of Star Products, it’s likely any odd amounts earned prior to the end of January 2025 will have expired last month, if not before.

Additional cash earned this year will have largely been from Missions and Scan to Win. Money earned in this way before February 2025 will also have already expired, and if you triggered these bonuses in March, they’ll expire at the end of August, and so on.

Small amounts add up to large totals

In my Asda Reward account there’s 50p sitting there, and I had 8p disappear at the start of June as I was unable to access it. Elsewhere, our senior writer Zoe has 75p in her account, while Jake from our sister site Smart Money People has 50p remaining.

And as it stands we are set to lose this money as there’s no obvious or easy way to increase our balances to £1 in order to cash it out.

These might seem like small amounts, and to be fair losing 58p isn’t going to cause me any sleepless nights. But the scale of this could potentially be huge.

Asda told me there are around six million Asda Rewards users, though they wouldn’t say how much is left in Cashpots unable to be converted.

If just 10% of these accounts have 50p they can’t cash out, it’d be a total £300,000. Increase that to a third of users and there’s £1 million pounds which Asda have taken away from their customers.

Breaking promises

But that’s not the only reason we’re angry at Be Clever With Your Cash. Asda set up a scheme offering savings to customers. This was a promise that if you’d shop with them, and buy products that earn money back, you’d be rewarded.

You might have chosen to shop there rather than elsewhere to get this money back, and it’s not your fault the scheme no longer allows you to add to your Cashpot in order to withdraw it.

The supermarket say they decided to change the scheme in order to offer discounts elsewhere in store. Whether that’s better or worse for shoppers, the principle stays the same. You earned this money, you should be able to use it.

What Asda say

An Asda spokesperson said: “Our focus now is on providing all of our customers with outstanding value every time they shop with us – meaning everybody’s shopping bill is lower at Asda without the need for a loyalty card. The return of Asda Price and Rollback has seen us already cut the prices of over 14,000 products, with more products to be reduced in price throughout the year. The Rewards app remains a great way for customers to earn additional savings on their shopping and customers will still be able to take advantage of personalised offers and Rewards.”

What next?

We believe Asda should have provided a way for any money held in now effectively defunct Cashpots to be cashed out or swapped into coupons, or remove the six month expiration date. This includes money that has expired since the change in 2025 which users were unable to cash out.

To fight this, we need your help. Let us know via the form below how much you have sitting in your Cashpot right now that can’t be swapped for a voucher, and how much as expired since the changes began in January 2025.

You can see your history in the Asda Rewards app, by clicking the “See history” button above your Cashpot barcode on the home screen.