Sainsbury’s expands ‘Your Nectar Prices’: what’s changing?

Revamped Sainsbury’s loyalty scheme claims it’ll save customers up to £150 a year

Sainsbury’s offers Nectar members bespoke offers on products both in-store and online. The current scheme, called Your Nectar Prices, makes it tricky for customers to access the savings in-store, but as of July 2025 it should be a lot easier.

Some articles on the site contain affiliate links, which provide a small commission to help fund our work. However, they won’t affect the price you pay or our editorial independence. Read more here.

What are “Your Nectar Prices”?

Launched in late 2021 as My Nectar Prices, the scheme was rebranded in early 2023 with the launch of Your Nectar Prices.

With Your Nectar Prices, you’ll get a lower price on selected items as a digital Nectar user. These reduced priced items are based on your shopping habits, so they should be items you’ve previously bought. The more you shop at Sainsbury’s (and scan your Nectar card or app), the more products you’ll likely see.

That’s the theory at least. There are often some very random products listed for me, though that could be since I don’t visit Sainsbury’s much.

There’s up to 10 new offers every week (they refresh every Friday), and they’re valid for seven days. A new lot of offers will be shown every week. The discount on each product is valid on multiple purchases for a set amount of time, so if there’s something you really like you can stock up.

What’s changing with Your Nectar Prices?

As of 25 July 2025 you’ll be able to redeem Your Nectar Prices at supermarket checkouts. However, you’ll have to “unlock” them first on the Nectar app or via your online Nectar account.

Currently, it’s easy to save using the personalised discounts when you shop online. As long as your Nectar account’s connected to your Sainsbury’s account you automatically pay the lower price when you check out.

However, at the moment, if you shop in-store, it’s a bit more complicated – you can only save money with Your Nectar Prices if you use the SmartShop app or handsets.

Smart Shop is a system where you scan as you go. This allows you to pack as you shop and avoid normal checkouts. Instead you’ll go to a dedicated SmartShop till where you settle up. Occasionally you might be randomly asked to rescan your purchases.

Some stores will have a scanner when you enter the store where you’ll need to scan your Nectar card or app before paying.

Otherwise, you’ll need to download the SmartShop app to your phone (why it couldn’t be in the main Sainsbury’s app I don’t know!).

You can still use Your Nectar Prices online and using the SmartShop handset, but the difference is you’ll also be able to redeem them at the checkouts once it’s rolled out on 25 July.

How to find Your Nectar Prices

For shopping in-store, you won’t be able to see your offers without logging into the Nectar app or website. Here you’ll be able to view both the products and personalised discounts.

You can do this for online shopping too – but you’ll also see the new lower price listed on those products when browsing.

Warning: check the actual price

The Your Nectar Prices discounts are against the price of the product on the day you’re sent the offer. Though it’s unlikely an individual shop has a different price (unless it’s part of a stock clearance), there’s a chance future promotions could change the actual selling price when you actually go to use the offer. This means your discount might actually be less than the one shown to you – or even non-existent.

For the items showing to me on 18 July 2025, all the Your Nectar Prices were lower than what I’d get without the offer, and I’d expect that to be the case most of the time.

However, here’s what I found for some of the discounted items on my account when it launched in 2021:

	Your Nectar Price	Actual selling price*	Actual Saving
Decaff Yorkshire Tea x 160	£3.89	£4.50	£0.61
12x Schweppes Slimline tonic	£3.78	£3.50	-£0.28
Manilife crunchy peanut butter 295g	£2.31	£3.75	£1.44
BOL Thai Green Curry	£2.25	£2.25	£0
McCain Chimichurri chips	£1.64	£3	£1.36

Other promotions had reduced the “full price” on five items, therefore reducing the size of the promised saving. Three items were cheaper thanks to Your Nectar Prices, but still more expensive than my bespoke price.

However in the case of two items, these other promotions meant the price available to everyone was even lower. In fact with the Schweppes tonic the “Your Nectar Price” was higher than the Nectar Price. In the case of the latter, you’d obviously pay the lower price as listed on the shelves.

Since everyone will get different products it’s hard to say how common this is. And it could also vary depending on the day you use the promotions. The only way to know for certain if it’s a decent discount is to check the price on the shelf when you pay.

Though it’s also a good reminder that just because an item is discounted it doesn’t actually mean you’ll be saving money. So don’t buy anything unless you actually want it – regardless of the amount you might “save”.