Supermarkets on Deliveroo and Uber Eats: Good or bad?

What you’ll really pay if you get your groceries delivered from a takeaway service.

With lockdowns and shielding keeping us at home, it’s understandable that two home delivery services in particular have rocketed in popularity. It’s never been easier to get takeaways or your supermarket shopping delivered to your front door.

One recent innovation is getting those groceries collected and dropped off by Deliveroo and Uber Eats. You can order from Waitrose, Morrisons, Asda, Aldi and Co-op and get it within a few hours, if not less.

Other shops have joined in too, with Majestic, Cost-cutter and even petrol station shops also available.

It’s certainly convenient. But as with using these apps and websites for takeaways, I wanted to find out if you’ll actually be over paying.

So I’ve compared prices from the apps vs going direct to the supermarkets, plus looked at any extra charges. Here’s what you need to know before ordering.

Which supermarkets are on Uber Eats and Deliveroo?

Not all supermarkets are available on the apps, and if they are you still might miss out in your area.

Where I lived I only had Co-op and Asda showing, so I had to play around with post codes around the country to get a fuller list. These are the main supermarkets and stores I found across each app.

SupermarketTakeaway service
AsdaUber Eats
IcelandUber Eats
Sainsbury’sUber Eats

Though I have a Sainsbury’s and Waitrose near me, neither showed up locally, so it really is pick and mix what you’ll have. If you live in London or another major city then you’ll probably get a wider range, if not all.

I couldn’t find any Tesco stores, and M&S Food stopped doing this earlier in the year.

Ordering & delivery

How to order

It’s completely separate to the supermarket so you don’t need an account with the supermarket itself.

You will need to download the Deliveroo or Uber Eats app, or access it via a web browser. You then need to sign up if you haven’t already.

Add the items you want to your basket and pay. Then wait for them to arrive at your door.

Delivery charges and extra fees

Though many of the supermarkets say it’s free delivery, I didn’t find this each time I tried. Some charged a different rate depending how close you were to the supermarket, others charged a flat fee.

There’s also a minimum order cost, though that is usually around £15 – less than if you went direct via a supermarket’s own webpage. If you don’t meet this threshold you’ll be charged an additional fee, often around £3.

You’ll also find most add an extra “service charge”. For Uber Eats it’s 10% of the order. On Deliveroo it was generally 49p.

It’s possible to request a specific time slot or just as for it as soon as possible. You’ll get an indication of when the delivery will be made and you can track progress. In my experience of using both for takeaways there’s always a good chance it’ll be late!

It’s possible to request a specific time slot or just as for it as soon as possible. You’ll get an indication of when the delivery will be made and you can track progress. In my experience of using both for takeaways there’s always a good chance it’ll be late!

Extra discounts

Look out for special promotions with extra discounts. I’ll share decent ones in my takeaways deals page, but these are the latest new member offers:

Making an order is exactly the same as with a takeaway. If you have a participating supermarket near you it’ll appear on the app.

Shopping experience & cost

It’s a drastically reduced range

The first thing I noticed was that you can’t order anything you want. There are dozens rather than thousands of products available.

This means it’s impossible to do a full shop this way. And even if you only need a few things you’ll have to compromise or go without.

Prices are higher

This is the real kicker. I checked for each supermarket and the prices were all noticeably higher.

Here’s a small selection. The only one where prices were the same was at Morrisons – but not in every case, as my example below shows.

SupermarketProductDirectDeliveroo/Uber EatsMark up
AldiFrench Malbec Syrah£4.49£4.9410%
AsdaCadbury’s Giant Buttons£1£1.2020%
Iceland12 rashers of bacon£2£2.7537%
MorrisonsDeep fill mince pies£2 but on offer for £1£20% / 100%
Sainsbury’sFebreze Classic Spray£3£3.3010%
WaitroseSourdough prawn pizza£5.75£6.9020%

Even adding just 10% to a £20 order will be another £2. And you’ll have those extra service and potential delivery charges on top. You could easily be looking at well over £5 extra.

You miss out on special offers

The prices you see aren’t just higher – they don’t take into account special offers at the supermarket. Which means you’re not just paying the premium added on top, you’re missing out on further savings.

A good example here were the Mince Pies listed above from Morrisons. They were full price on the takeaway app, but on sale at 50% off in shops. This was the same across the board.

You can’t collect loyalty points

A small point, but you won’t be able to use any loyalty schemes. So you can’t collect your Nectar or Morrisons points or use your My Waitrose card to nab a free paper, and so on.

The pros and cons of using takeaway apps for groceries


  • Quick delivery
  • An alternative way to get delivery if all direct slots are full
  • Lower minimum order total cost than direct


  • Limited range of products
  • Limited locations
  • Increased prices
  • No special offers
  • Extra service charges

Should you order groceries from Deliveroo and Uber Eats?

Personally I wouldn’t use it for my everyday shopping. I can’t justify it with the extra charges and price mark ups.

I even had a £10 credit to use on Uber Eats and the price mark ups and extra charges made it more expensive than going to Asda myself. Yes, even with the £10 off!

However, Morrisons on Deliveroo does look like a better bet. Prices were the same as on the Morrisons website, except for special offers, and delivery was free over £15 for the postcode I selected.

But that exception aside, I’d treat it as a last resort when you can’t leave your home and can’t get a slot from the supermarket itself.


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