Best TV streaming: Amazon Prime vs Netflix vs Now TV

If you’re looking for something good to watch on the box, your best bet is often to head online. But how do you choose between NOW TV, Amazon Prime and Netflix?

I still love “normal” TV, and there are great shows on the BBC, ITV, Channel 4 and Channel 5. But more often than not, the programmes I watch are online. In fact, there’s too much choice!

But if you sign up to all three subscription services, it can quickly add up. Of course there are always deals, tricks and cheats to bring down the price – I’ve currently got all three of these streaming services. But if you are paying full price it’s probably best to pick and choose.

The tough choice then is which to go for? Well as a regular user of each one I’ve weighed up the pros and cons, plus the ways to get them for less.

Best for TV

I don’t think there much to chose between them all, but my number one pick is NOW TV entertainment. It’s the cheapest way to watch Sky Atlantic shows such as Game of Thrones and Westworld, and also gives me access to Fox, Comedy Central and Sky One. The main downslde is programmes tend to come and go, and then come back. Which is frustrating.

Netflix has a huge range of new exclusive dramas and comedies, as well as a huge box set back catalogue. The Good Place, The Unbreakable Kimmy Schmidt and Sinner are my favourite shows from this year, and I’ve still to catch up on the latest Daredevil and shows like Maniac.

Amazon Prime has generally been the weakest for new programmes, but that’s changed in the last couple of years. The Man in the High Castle, Mr Robot and The Marvellous Mrs Maisel are all fantastic.

Whichever you pick, I don’t think you can go wrong. You’ll always find something great to watch, whether something new or old.

Scores out of 10 for TV choice

  • Amazon Prime – 9/10
  • Netflix – 10/10
  • NOW TV – 10/10

Best for films

NOW TV’s film pass is essentially Sky Cinema (formerly Sky Movies). It has the largest number of recent releases, and plenty of classics. The problem is you need a separate subscription from the Entertainment pack so it could get expensive if you want both.

Netflix and Amazon Prime have recently come into their own through the films they fund or produce to be exclusive on their platforms. On Netflix this means big Hollywood films such as the new Mowgli and the latest Coen Brother’s movie are premiering online rather than in cinemas.

But all three have a lot of rubbish and it can be a pain to find what you want to watch.

Netflix get’s the edge for me as it’s the only place to watch some very good films.

Scores out of 10 for film choice

  • Amazon Prime – 7/10
  • Netflix – 8/10
  • NOW TV – 8/10

Best for extras

Amazon Prime has a bunch of extra features worth considering. The best is you can download the videos to your phone or tablet, letting you watch when you don’t have any wifi.

You also get access to Amazon Prime Music (like Spotify), a Kindle lending library, 2 hour delivery with Amazon Prime Now and free next day delivery, even if the item is under £20.

You can also download certain programmes on Netflix, while this feature is coming to NOW TV in early 2019.

Scores out of 10 for extras

  • Amazon Prime – 8/10
  • Netflix 7/10
  • NOW TV – 5/10

Best for free trials

The good news is all of them offer a free trial!

>> Get a 7 day NOW TV entertainment free trial
>> Get a 30 day Amazon Prime Instant Video free trial
>> Get a 30 day Netflix free trial

These are all once per person. The best way to get value from these is to do one at a time, giving you more than two months of free films and TV. If you’ve housemates or family living with you, there’s no reason they can’t sign up after to get another three months.

Scores out of 10 for free trials

  • Amazon Prime – 9/10
  • Netflix – 8/10
  • NOW TV – 6/10

Best for price

This is looking just at the basic price. I’ll get on to deals in the next bit.

  • Amazon Prime price: £79 a year, though this includes extras such as free next day delivery
  • Netflix price UK: starts at £5.99 a month, rising to £7.99 for two screens and HD, then £9.99 a month for four screens and Ultra HD
  • NOW TV entertainment price: £7.99 a month
  • NOW TV movies price: £9.99 a month

I think you’re wasting money if you pay full price for more than one. There’s no way you’ve time to properly utilise each service if you’re flicking between them – and hey, box sets are built to binge!

Scores out of 10 for price

  • Amazon Prime – 6/10 (for an annual subscription)
  • Netflix – 6/10
  • NOW TV – 5/10 (as a combined price)

Best for deals

I’m yet to see any money off Netflix, though you can sometimes get free passes via other purchases (eg with a new mobile phone contract). You can also choose different prices packages which let you choose how many users can log in at the same time. This allows you to share with family and friends and split the costs. See my cash hack to saving through sharing for more info.

Amazon Prime is available at a discounted price from time to time, and I’ll list these on my Amazon deals page when they happen, though this is a lot rarer than it used to be.

NOW TV, on the other hand, is usually available cut price. I regularly update my NOW TV deals page with the latest offers, and I’ve probably spent less than £20 in the last 12 months for a year of Entertainment and three or four months of movies. That’s a saving of nearly £120.

Scores out of 10 for available deals

  • Amazon Prime – 4/10
  • Netflix – 4/10
  • NOW TV – 9/10

Easiest to watch on your TV

There are a few options here.

My top choice is via a smart TV. Our new Samsung was a game changer as it had apps for all three. No more wires!

If you don’t have one of these then there are a few different options. In the summer I wrote about how to make your TV smart, listing the pros and cons of devices such as the Roku, Now TV stick, Amazon Fire and Chromecast. If you are watching all three, you’ll want to go for the Roku.

Otherwise, it depends which service you want to stream. For example, you can’t watch Amazon or a NOW TV stick or via a Chromecast, and you can’t watch NOW TV via a Fire Stick. Netflix is available on all.

Or you can of course just connect your laptop to your TV with a cable.

Scores out of 10 for watching on your TV

  • Amazon Prime – 6/10
  • Netflix – 9/10
  • NOW TV – 6/10

Final thoughts

Overall scores out of 10 

  • Amazon Prime – 49/10
  • Netflix – 52/10
  • NOW TV – 49/10

So the scores show a slight win for Netflix – and that’s mainly down to having what I think is the best library of new and old content.

Both Amazon and Netflix lost points as there are very few deals available to cut the price. The only real way to save is to share your subscription costs. But if you can do that it becomes more affordable to get more than one service.

NOW TV, on the other hand, does have my favourite “can’t miss” shows each week and can be picked up very cheap if you get the right deals. Even better if you only get one of the Entertainment or Cinema passes. But if you want both, then you do have to pay for it, hence the lower score. Plus there’s the chance you’ll miss something if you don’t watch shows close to broadcast.

Ultimately I think it comes down to want you fancy watching and what you’re willing to pay.

Despite the scores, If I was forced to only have one it would be NOW TV. Largely it’s because that’s how I watch my top shows like Game of Thrones and WestWorld on Sky Atlantic, but also, you can get it so very cheap.

If you’re still not sure, maybe this simple breakdown will help:

  • The biggest selection of the latest movies – NOW TV Sky Cinema Pass
  • The big American shows the day after the states – NOW TV Entertainment Pass
  • The best classic box sets – Netflix
  • The best for box set binges – Netflix
  • Extra services – Amazon Prime
  • Watching offline – Amazon Prime or Netflix

How to make your TV smart for less

15 thoughts on “Best TV streaming: Amazon Prime vs Netflix vs Now TV

  1. I have both Amazon prime and Netflix UHD. If one has 4K HDR/UHD capable tele, then Netflix has the best content (not Amazon prime).

  2. Just to add a few points here. The single “best” streaming box for accessing Netflix, Now Tv, Amazon Instant etc is probably actually a Roku box. The UI on it is pretty clunky like its sister Now Tv box, but with the added benefit of being an obligatory standard amongst the various services. So you’ll find all Uk catch-up on there, Netflix, Amazon Instant/Prime, Now Tv, even Google Play Movies, YouTube, Wuaki, YouTube, Spotify and Deezer. The ONLY major omission right now is for those that want BT Sport, which isn’t present. Other than that it should cater for most people comfortably by itself. I’d personally go for a Roku 2 or Roku 3, because although they do a steaming “stick” it’s really underpowered compared to the other two devices. Yesterday the Roku 2 was on Amazon Special offer for £29.99, but even now “only” costs £37.

    Also if people want a relatively cheap way of buying Now Tv subscriptions, then you can regularly get individual passes through “PayPal Gifts” official U.K. website. Entertainment passes work out as £5 a month, whilst Sky Cinema passes work out as £7.50 a month. Sure there can be cheaper options from time to time, but for a pretty steady available option it’s pretty good.

    Personally I have all three on the go. There’s just too many decent shows exclusive to all three. Amazon have Vikings, Black sails, Man in the High Castle, Bosch, Hell on Wheels, Mr Robot and Goliath to name a few, whilst Netflix has the excellent Marvel shows, House of Cards, Stranger Things, The Crown, Narcos, Black Mirror and the Expanse amongst others.

    Personally I use all three regularly, I just wish that Now Tv would provide better picture and audio.

  3. I’ve never paid full price for now tv entertainment pass I always use ebay for people selling codes.. just got 3 month pass for £9 also carling are giving away 1 day sky sport pass on certain packs of lager

  4. Using the NUS Extra student trick, right now you can also get 3 months of NOW TV entertainment and 3 months of films for just £1 each (and it’s not just for 1st time sign ups).

  5. Thanks for this Andy, very useful! A quick question, do you know if you can watch previous series of game of thrones on now tv or is it just when the new series comes out? Thanks, Sophie 🙂

    1. They come and go! So it’s worth checking before you pay if what you want to watch is there

  6. Subtitles are available on Netflix and Amazon Prime

  7. Hi Andy I’m a amazon prime member and it’s awesome you also get free same day delivery on lots of items if you order before midday. I love amazon.

    1. That’s great! Thanks for letting me know

  8. Good Advice, Andy! I’m always moaning about our high Sky bill and that we should reduce our Sky package, I’m paying £38 for box sets that I rarely watch, so I’m thinking to drop Sky in favour of Now TV and get a Netflix subscription. But then I can’t record shows … such a tough decision!

  9. Best for watching in other countries – Netflix, you get the local version where ever you turf up and means you see films not available in the UK
    Best for Sport – Now TV – The only option!
    Best for Music – Amazon Prime

    I have Amazon Prime permanently because with the music and delivery it works out very cheap. The films get rotated quite rapidly and tend to be good films not available elsewhere (Deer Hunter, Apocalypse Now, Argo, The Informant). I tend to swap in and out of Now TV when I exhaust the movies or when Game of Thrones isn’t on. That said the change to Sky Cinema has put piles more movies on.
    Netflix I subscribed to to watch Breaking Bad and Better Call Saul, but have since left it. If you leave it for a year (quite easy), you can get another free trial. Arrested Development is a great comedy, but I do find there isn’t that much else I would typically watch in a given month.
    All have their merits and worth getting an inexpensive Amazon Fire Stick (£30 or less) and a new Smart TV box (£40 or less with 4 month movie pass) to get them in the best quality.

  10. Hiya

    Another thing to add is that at the moment NOW TV doesn’t support subtitles which makes it useless for people like me who are hard of hearing.

    1. That’s a good point. Do the others have subtitles?

      1. Now TV now have subtitles but a bit flakey , appear and dissapear before you could read it.

  11. Pingback: Latest film & TV at home deals inc 87p latest release movie rentals - Be Clever With Your Cash


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.