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From tax avoidance to surprisingly high prices, it could pay to shop less at Amazon. Plus some alternative online retailers you could use instead.

Over the last year, I’ve been making a conscious effort to use Amazon less. In all honesty, it’s not been the easiest thing for me to do.

I’m hardwired to hunt down the lowest prices wherever they might be. And often there are some huge discounts and deal stacks at Amazon that make items super cheap.

So I’ve lapsed on a few occasions. Sometimes I’ve forgotten about my boycott and clicked without thinking – a deal for super cheap peanut butter is one I regret! It might have been 50% off the RRP, but in total it was barely a fiver saved.

And there have been a handful of times where the discount was just too tempting – last month I saved £160 on an iPhone 12 Pro (a misprice) and £85 on a Canon lens (a daily deal).

At other times the next day delivery has been a clincher – I realised I needed a case and screen protector for that new phone the day the phone arrived. There was also a gift where it was only in stock on Amazon.

I’m also a Kindle user, meaning any digital e-books I want have to come from Amazon – though I tend to only pick up 99p special offers.

But, despite these purchases, there are dozens and dozens of other items I could have got from Amazon this year where I’ve deliberately chosen to go elsewhere.

I’m willing to spend extra to buy from a different retailer, whether that’s through a higher price or factoring in delivery charges. And in many instances, the difference was minimal or non-existent.

Why am I doing this? There are a few reasons which I’ll outline below. You’ll be familiar with some of them already – but I think a few might surprise you.

Of course, I’m aware you might not care about some of the more ethical points.

You might also not have the luxury of being able to afford to care. Though I can stump up the cash to buy a book at full price, many can’t. So getting the lowest price could be more important to you.

Though personally I’ve been able to get out of the house during the pandemic and visit stores (once they reopened), I know having Amazon Prime was a lifeline for many.

And there will still sometimes be those promotions or discounts that are just so huge it’s hard to say no.

In fact, I don’t think my boycott will ever be 100% either. So elsewhere on the blog I’ll still share with you any standout savings you can make at Amazon.

But anything I can do to redistribute the majority of my spending can only be a good thing.

Here are my top reasons to stop or reduce your spending at Amazon.

Amazon isn’t always the cheapest

A big mistake people make with Amazon, especially if they have Prime, is to assume it’s always the cheapest. Though it can offer big savings, it can also be ridiculously expensive.

Sometimes this is just sellers putting higher prices on Amazon than elsewhere, other times it’s something called drop shipping. This is where a seller lists an item for sale at a set price. When you buy it they then order it from another retailer and get it set to you! Either way, you pay more than you need to.

Really for any purchase you should be comparing the price elsewhere before you add it to your basket.

Here are a few examples I’ve spotted recently:

Lakeland Toaster Tongs

Take these magnetic toaster tongs from Lakeland. We were given a pair and they’re so handy.  So we thought they’d be a good gift for a toast obsessed friend. On Amazon they come up at £5.65. But at Lakeland itself, the tongs are £2.99.

Yes you might have to pay postage at Lakeland, but you only get it free with Amazon if you have Prime. Or you might also be able to just pop into a store and get it for more than half the Amazon price.

Ikea lint rollers

Head to Ikea and a refill pack of four Bastis will set you back £2.25. But over on Amazon you’ll pay £6.99.

If you don’t fancy braving the Ikea maze and decide to pay Ikea’s £4 delivery fee, you’ll pay more via Amazon – even if you have the Prime free delivery.


A few years back I found out that some shops can charge what they like for stamps. And one place where you’ll get ripped off for for first and second class postage is Amazon.

A pack of 12 1st class would cost you £9.12 from the Post Office or supermarket. This seller has put them on Amazon for £10.49.

You’d pay £7.80 for 2nd class. But I found them on Amazon for £11.47! That’s more than the already overpriced 1st Class stamps there!

Amazon try to lock you into their “eco-system”

Amazon Prime is very, very popular. For £79 a year you get free next-day delivery, access to special deals and sales, TV & film streaming and more.

Yes some of these can save you cash, but really the whole point behind Amazon Prime is to get you to make Amazon your number one destination. If you’ve already paid for free shipping, why would you pay again elsewhere?

it’s not just Prime. I mentioned in my introduction that I’ve got a Kindle. If I want to read books on it, I have to buy them from Amazon. Again I’m locked in. I also made the decision early on to go with Echo smart speakers. If I want more of these, or other smart devices, it can often make sense to stick with Amazon.

This essentially reduces your choice and ability to shop around – and therefore get the best price.

Prime makes you more likely to spend money

If you have Prime you’re also more likely to not just shop solely with Amazon, but spend money you hadn’t planned on parting with.

Free and fast shipping is once again the big driver here. It’s so, so easy to buy things this way that it can be addictive. Click. Click. Click.

And those special offers such as Prime Day can encourage you to buy things because of your “exclusive” discounts. If you don’t have Prime, you’re far less likely to spend that cash.

So reduce your time on Amazon and you’ll likely spend a lot less money.

Amazon hurts the high street

Amazon isn’t the only retailer accelerating the decline of the high street, but it is the biggest. During the summer it recorded a sales increase of 37%, thriving during the pandemic while others edge closer to collapse.

Every month more retailers, large and small, announce store closures and profit warnings. They struggle in normal times to compete with the scale and low overheads of Amazon.

If we want our town centres and shopping centres to survive we need to spend more of our money with them – and that probably means at the expense of Amazon.

Amazon is not an ethical company

Finally, the biggest reason to not use Amazon – and the other main motivation behind my reduction in spend.

From the treatment of workers through to tax avoidance, they have a bad rep. A really bad rep. Though others will be doing the same things and some will be worse, I don’t feel we can pretend that Amazon’s abuses of the law and trust justify low prices.

This report from Ethical Consumer details some of the reason it encourages an Amazon boycott.


Whether you want to completely cut out Amazon or just reduce how often you use it, I’ve got a few suggestions to help.

Pay for Prime only when you really need it

One way to use Amazon less is to ditch Prime. That way you won’t be tempted to get the value of your membership by using it to shop more and more.

If that’s a step too far, you have options to keep it but pay less. You don’t have to sign up for the full year of Prime. Rather than shell out £79 for 12 months you can pay £7.99 a month.

Obviously that’s more expensive over 12 months, but if you pick and choose particular months – eg ahead of Christmas or around Prime Day – you’ll pay far less.

You can also opt for a £5.99 monthly fee that is just for Prime Video. You can change your subscription in your account.

Support the retailers you love

We’ve seen so many shops disappear over recent years, I’m trying more and more to buy from the ones I’d really miss if they were to do. From small local merchants through to the likes of John Lewis and M&S.

It’s worth seeing if small shops have their own online shop or listing on social media. Or even just call them up. Many are offering click & collect services during restrictions.

For books, one new site worth checking out which provides a platform for hundreds of independent book shops to earn profit from online sales.

Go to the Amazon sellers direct

You can obviously shop around to find low prices elsewhere, and price comparison sites can help with that. But there’s a trick that could get you the same or similar price to the one you find on Amazon.

When you buy something at Amazon that’s not sold by Amazon, you’ll see the name of another retailer. It’s always worth looking to see if they have their own online or high street shop.