The change adds £12 a year to the streaming service
It’s been a while since we’ve seen any price hikes for streaming services, so this could be the first move bringing up bills this year.
Here’s what you need to know about the price increase – and how to pay less.
Some articles on the site contain affiliate links, which provide a small commission to help fund our work. However, they won’t affect the price you pay or our editorial independence. Read more here.
How much is Apple TV+?
Apple has raising the cost of Apple TV+, with it now costing £9.99 a month. That’s a £1 a month hike, up from £8.99 a month, the equivalent to an 11% change. However, the annual plan is staying at £89 a year, which works out as £7.42 a month.
This is the second increase in two years, with the last change in October 2023 moving from £6.99 to £8.99.
Unlike other streaming services, Apple hasn’t introduced a cheaper tier that has adverts. There are no changes for Apple Music, Apple One or any other service.
When will Apple TV+ prices change?
New subscribers will pay the new prices immediately while existing customers of Apple TV+ will see the new prices come into play on their next billing date.
How to save money on Apple TV+
While it’s not possible to get ahead of the price hike by subscribing by a specific date, there are ways to save money on your subscription. Here are some ways.
Find free Apple TV+ deals
You can often get Apple TV+ for free, even as a previous subscriber.
We have a page of Apple TV+ deals where we outline some of the best offers, getting you up to six months for free at a time. This page is worth frequently visiting, as we update them whenever we spot a new offer.
I’ve managed to nab at least three or four months for free each year since it launched. Though it’s likely that over time it’ll be harder to repeat these.
Save on Apple TV+
All the latest offers in our dedicated Apple TV+ article
Only pay when you watch
You can also be more strategic about how much you use Apple TV+. If you’ve got other streaming services along with Apple TV+, there’s absolutely no way you can get value for money from each one.
It’s better to stick to Apple TV for just one month or two and watch everything on there that interests you, then cancel it, and move on to a different streaming services to do the same. You can then come back to Apple TV+ when there’s something you really want to watch.
We have a set of rules to spend less on streaming if you want to learn more.
Get Apple TV+ via Barclays
Barclays current account customers with the Blue Rewards add on or the Premier account get Apple TV+ included for free. Which sounds good, except you need to pay £5 a month for Blue Rewards.
That is still saving you £4.99 a month, so a 50% saving. However, you’ll still be paying £60 a year for the privilege, so if you don’t think you’ll need Apple TV+ for more than 5 months, you’re better off paying full price and cancelling when you’re not using it.
There are occasionally switching offers available for new Barclays customers – the latest ends on 28 August 2025 and is worth £175.
Buy an annual Apple TV+ subscription
This one year deal is better value than before as it’s remained at £89 for 12 months. That’ll save you £30.88.
However, as with the Barclays deal, I think you’re better off just paying for the months you need it, which as long as it’s not more than nine months, will work out the same or less.
Or, if you don’t want to do that, at least go via the Barclays Blue Rewards option to save another £29.
Sign up for Apple One
If you use other Apple services Apple Music, Arcade and iCloud, you can get these and Apple TV+ bundled in for a single price. This can work out as a decent saving – if you need these extras.
- Individual: £18.95 and includes 50GB of iCloud storage space
- Family: £24.95 for 200GB on iCloud
- Premier: £36.95 for 2TB of storage, plus Apple Fitness+ and Apple News+
Family and Premier can both be shared across your family, with up to five other members able to be added. There’s also a free trial available.
Get the best of our money saving content every Monday & Thursday, straight to your inbox
Plus an exclusive £20 welcome bonus for new Quidco members (Terms apply)
Share Apple TV with your family
Apple hasn’t yet announced plans to crack down on password sharing – in fact, it’s actively letting you share. With Family Sharing, you can use your subscription with a total of six people.
If you share your subscription between six of you, that’s £1.67 per month each.
You have the option to set up purchase sharing, which would allow other members of the plan to use your card for purchases, although you can keep this turned off (which is probably best!)
Check cashback sites
You could also check cashback sites to see if there’s an opportunity to sign up for Apple TV+ and earn cashback. At the moment, you can get 4.5% cashback on the purchase of Apple gift cards with JamDoughnut, which can be used to pay for your subscription.
How does Apple TV+ compare to other streaming services?
Apple TV has historically been a well-priced option, although it does have a smaller content library.
It’s still cheaper than most services, and there’s been a lot of popular content in recent years, including Severance, Ted Lasso and a new series of The Morning Show coming soon.
| Service | Cost/ month | Quality |
| Apple TV+ | £9.99 | 4K |
| NOW Entertainment (with ads) | £9.99 | HD |
| NOW Cinema (with ads) | £9.99 | HD |
| Netflix Standard | £10.99 | HD |
| Disney+ Standard | £8.99 | HD |
| Amazon Prime Video (with ads) | £5.99 | 4K |